Q#2) Collecting and analyzing customer data is imperative to ensure growth and can help grocery stores predict shopping trends and buyers' habits.  What ways can big data play in the future grocery store? What role do you think this data will play in creating a customized supermarket experience for shoppers?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Q#2) Collecting and analyzing customer data is imperative to ensure growth and can help grocery stores predict shopping trends and buyers' habits. 

  • What ways can big data play in the future grocery store?
  • What role do you think this data will play in creating a customized supermarket experience for shoppers?

NOTE** - Please be forward-thinking (This is 2030!) and use inspiration from as many different sources as possible. We value images to bring your ideas to life, in particular, your own sketches to bring your vision and ideas to life. 

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