7 O Question 5Customer LoyaltyA. Calculate the Net Promoter Score (NPS) of this Company which offers the same products in twodifferent cities (show work, round to nearest 10th of a percent), then answer the followingquestions.NPS Category# Customers TOKYO# Customers LOS ANGELESPromoters475470Passives620400Detractors200200• Net Promoter Score for Tokyo, Japan:Net Promoter Score for Los Angeles, USA:B. The Company's leaders have financial incentives (a cash bonus!) tied to their NPS scores. Thehigher the score, the greater the share of the bonus. The Tokyo and Los Angeles managers arecomplaining because think it is unfair to compare their scores and compete for bonus dollars. TheCEO disagrees.• Who is right - the managers or the CEO? Write one or two sentences to explain why themanagers or the CEO is right.• Is there a better way to incentivize the managers using NPS? If so, what is it?Upload Choose a File

Net promoter score is a tool to improve customer service by proactively looking for issues and…

Answered: O Question 5 Customer Loyalty A.…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question 1 – In 1993, McDonalds opened the first of its chain of McCafé coffee houses in Melbourne Australia. Since then, the chain has spread throughout the world with roughly 1,300 cafes worldwide. After further reading, provide the following: First, identify who you believe to be the target customer segment and customer need. Second, describe an appropriate marketing strategy (product, price, distribution, and promotion) for this offering. Target Market – Customer Need/Problem – Product – Price – Distribution – Promotion – NOTE: -no chatgpt answers -no plagiarism should be found -subject : business
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