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Tesla Motors
Tesla, Inc. is an American electric vehicle and clean energy company based in Austin, Texas, United States. Tesla designs and manufactures electric cars, battery energy storage from home to grid-scale, solar panels and solar roof tiles, and related products and services
Tesla ‘s ad campaigns have been acclaimed all through. One of the early T.V. advertisements from Tesla Motors is being described as follows:
The camera looks through the windshield of a car travelling on a dark snow-covered, country road. Heavy loads of fresh snow bend down pine and fir branches. No announcer’s voice is heard, the only sound is that of an engine prosaically purring along. In shot after shot the headlights illuminate the falling snow ahead, piling up deeper on the winding, climbing, untracked road.
Who is driving and where ? What errand has taken him out on such a night ? Finally the headlights swing off by a large dark building and are switched off. A high door opens and a powerful snowplow rolls past as the announcer’s voice begins “Have you ever wondered how the man who drives the snowplow drives to the snowplow ? This one drives a Tesla. So you can stop wondering.”
Question:
Discuss different advertising appeals and strategies used by Tesla in its advertising campaign.
Step by step
Solved in 2 steps
- Seas Beginning sells clothing by mail order. An important question is when to strike a customer from the companys mailing list. At present, the company strikes a customer from its mailing list if a customer fails to order from six consecutive catalogs. The company wants to know whether striking a customer from its list after a customer fails to order from four consecutive catalogs results in a higher profit per customer. The following data are available: If a customer placed an order the last time she received a catalog, then there is a 20% chance she will order from the next catalog. If a customer last placed an order one catalog ago, there is a 16% chance she will order from the next catalog she receives. If a customer last placed an order two catalogs ago, there is a 12% chance she will order from the next catalog she receives. If a customer last placed an order three catalogs ago, there is an 8% chance she will order from the next catalog she receives. If a customer last placed an order four catalogs ago, there is a 4% chance she will order from the next catalog she receives. If a customer last placed an order five catalogs ago, there is a 2% chance she will order from the next catalog she receives. It costs 2 to send a catalog, and the average profit per order is 30. Assume a customer has just placed an order. To maximize expected profit per customer, would Seas Beginning make more money canceling such a customer after six nonorders or four nonorders?USAA is a Fortune 500 insurance and financial services company with 2017 annual sales exceeding $27 billion. The company was founded in 1922 by 25 Army officers who decided to insure each other’s vehicles and continue to limit its membership to active-duty and retired military members, officer candidates, and adult children and spouses of military-affiliated USAA members. The company has received countless awards, including being listed among Fortune’s World’s Most Admired Companies in 2014 through 2018 and 100 Best Companies to Work For in 2010 through 2018. USAA was also ranked as the number-one Bank, Credit Card, and Insurance Company by Forrester Research from 2013 to 2017. How would you characterize USAA’s competitive strategy? Should it be classified as a low-cost strategy? A differentiation strategy? A best-cost strategy? Also, has the company chosen to focus on a narrow piece of the market, or does it appear to pursue a broad market approach? Explain your answer.USAA is a Fortune 500 insurance and financial services company with 2017 annual sales exceeding $27 billion. The company was founded in 1922 by 25 Army officers who decided to insure each other’s vehicles and continue to limit its membership to active-duty and retired military members, officer candidates, and adult children and spouses of military-affiliated USAA members. The company has received countless awards, including being listed among Fortune’s World’s Most Admired Companies in 2014 through 2018 and 100 Best Companies to Work For in 2010 through 2018. USAA was also ranked as the number-one Bank, Credit Card, and Insurance Company by Forrester Research from 2013 to 2017. You can read more about the company’s history and strategy at www.usaa.com (Links to an external site.) How would you characterize USAA’s competitive strategy? Should it be classified as a low-cost strategy? A differentiation strategy? A best-cost strategy? Also, has the company chosen to focus on a narrow piece…
- VR The Future (VRTF) is a firm specializing in virtual reality training simulations for high intensity jobs such as police, military, and other emergency personnel. VRTF’s patented system allows a controller to quickly modify aspects of a training simulation unlike any other virtual reality (VR) company. Currently, the company has 15 employees all focused on developing and marketing their patented VR system. They are divided into two primary functions, technology development and marketing. The tech team has top notch engineers working on improving and expanding their VR system. The marketing team has built a database of the purchasing agents across their main customer segments. However, VRTF has little brand awareness so the marketing team also aims to develop VRTF’s brand further. Recently, VRTF ranked 9th on the international list of Top Places to Work due to their strong, desirable corporate culture. Select one resource that has the potential to create a sustainable competitive…Clippers Inc. (CI) manufactures two types of garden clippers. A light-duty model, called the “half-inch,”is intended for clipping branches and stems up to one-half inch thick. The “one-inch” model is designedfor heavier stems and branches. To boost sales, CI decided at the beginning of the current year to reducethe price of the half-inch model to better position its price relative to some key competitors. On the otherhand, CI felt that the one-inch model was technically superior to competitors’ models and decided that asmall price increase was appropriate. The data for the current and prior year are as follows:Current Year Prior YearSales units 7,200 6,500Sales mix for each productHalf-inch model 50% 30%One-inch model 50% 70%PriceHalf-inch model $12.00 $14.00One-inch model $36.00 $32.00Variable cost per unitHalf-inch model $6.00 $6.00One-inch model $8.00 $8.00Fixed cost $35,000 $35,000Required1. Prepare a comparative contribution income statement for CI for the current year that shows…Due to inflation in Australia in December 2019, the price for petrol increased from AUD1.35 to AUD 1.45. This caused petrol consumption to decrease from 2500 liters to2450 liters at a 7-Eleven Petrol Station in Sydney.Also, when the price for Hyundai 7.5kW Inverter Split System Air Conditioner (ReverseCycle) increased from AUD 950.00 to AUD 990.00; demand for these air conditionersfell from 2500 units to 2000 units.Following this condition, answer the questions below.i. Using the mid-point formula calculate the price elasticity of demand for petroland Hyundai 7.5kW Inverter Split System Air Conditioner (Reverse Cycle).ii. Is the price elasticity of demand: elastic, unit elastic, or inelastic for eachcommodity (petrol and Hyundai 7.5kW Inverter Split System Air Conditioner(Reverse Cycle)? iii. Suppose the government decides to increase tax for petrol and Hyundai 7.5kWInverter Split System Air Conditioner (Reverse Cycle). Use two diagrams toexplain the incidence of the tax increase for…
- SRS Limited is a manufacturing company in Asia (China and India) specializing in bicycles that they sell to the USA, Canada, and Africa. Recently they acquired JAP Bicycle in Jamaica and supplying them with bikes and parts. They want to get in the automatic wheelchair for the physical challenge. SRS Limited contracted you as a transportation consultant to see their shipment from Asia to Canada, the East and West coast of the USA, Jamaica, and Africa. a. Differentiate the difference between intra-modal and inter-modal and why you will have recommended one over the other.Porter five forces model, developed by Michael E. Porter of Harvard University in 1979, holds the purpose to analyse the industry in order to determine the level of intensity regarding the competition and attractiveness of the industry. The attractiveness of an industry is measured in terms of profit; more profitability means a more attractive industry and low profitability means a low attractive industry. Porter’s Five Forces model is a powerful management tool for analysing the current industry profitability and attractiveness by using the outside-in perspective. Within the last decades, the model has attracted some criticism because of the developing Internet economy. Due to an increasing significance of Digitalization,Globalization and Deregulation, the industry structure of the ‘Old Economy’ changed fundamentally. The ‘New Economy’ is not comparable with the ‘Old Economy’, which is the basis of the Five Forces model. Moreover, the last decades have shown that Information…Struggling with answering this question A manufacturer produces three types of humidifiers. The retail price of Humidifier Regular (HR) is $60 with variable costs of $20. Humidifier Advanced (HA) sells for $200 for its advanced features. This model’s variable costs are $80. Humidifier Simple (HS) is a simplified version and only sells for $25 with variable costs of $15. The manufacturer has machines and facilities worth $320,000 annually. The sales data show that 1000 units of HR, 2000 units of HA, and 10,000 units of HS was sold last year. Calculate the break-even point of the firm. The firm has some idle capacity at these volumes and chooses to cut the selling price of HR from $60 to $45, believing that its sales volume will rise from 1000 units to 2500 units. What is the revised break-even point?
- MarkLines is an online portal (www.marklines.com) that reports automotive industry data. The table below shows the number of cars sold in the United States from January to November in 2017 and 2018. The top 22 manufacturers, plus others, are listed here. Sales data often is reported in this way to compare current sales to last year’s sales. Car Sales Manufacturer Jan.-Nov.2017 Jan.-Nov.2018 GM (Est.) 2,691,493 2,654,568 Ford 2,334,290 2,265,590 Toyota 2,211,533 2,205,762 Fiat Chrysler 1,887,430 2,038,684 Honda 1,492,112 1,449,713 Nissan 1,455,238 1,345,157 Hyundai 621,961 612,225 Subaru 584,614 615,594 Kia 546,629 542,245 Mercedes (includes Sprinter) 332,990 318,012 BMW 271,432 276,657 VW 309,395 322,017 Mazda 262,577 274,455 Audi 199,534 200,558 Tesla (Est.) 40,320 106,050 Land Rover 66,759 81,526 Volvo 71,828 89,437 Mitsubishi 95,185 109,088 Porsche 51,507…M/S ABC has the options of advertisement of its products Radio Pakistan and Pakistan Television (PTV). M/S ABC can spend $10,000/- a month for advertisement. Radio Pakistan charges $15 for each minute of advertisement and Pakistan Television charges $300 for each minute of advertisement for TV commercials. Marketing manager advises to advertise on radio Pakistan at least twice as much as on Pakistan Television. Further, he is not recommending to use more than 400 minutes of radio Pakistan advertising a month. Past historical data shows advertisement on Pakistan Television is estimated to be 25 times as effective as on radio Pakistan. Using Linear Programming method, find out the optimum allocation of the budget to radio and TV advertising.Gadget King Corporation manufactures personal computers, tablets and mobile phones. The company began operations in 2015 and reported profits for the years 2015 through 2018. Due primarily to increased competition and price slashing in the industry, 2019’s income statement reported a loss of P15,000,000. Just before the end of the 2020 financial year, a memo from the company’s chief financial officer to Hendrick Cruz, the company controller and Nathan Santos, the company director for finance, included the following comments: If we don’t do something about the large number of unsold computers, tablets and mobile phones already manufactured, our auditors will require us to write them off. The resulting loss for2020 will cause a violation of our debt covenants and force the company into bankruptcy. I suggest that you ship half of our inventory to Bilis Benta, Inc., in Quezon City. I know the company’s president and he will accept the merchandise and acknowledge the shipment as purchase.…
