Relatives and friends whom the consumer trusts are known as sources of external information.

Managerial Economics: A Problem Solving Approach
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ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter16: Bargaining
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Relatives and friends whom the consumer trusts are known as
Sources of
external information.
Select one:
a. personal
b. marketer-dominated
C. stakeholder
d. relational
e. public
Your answer is incorrect.
When conducting an information search, various product-rating
organizations, such as
government agencies and TV consumer programs, are known aS
Transcribed Image Text:Relatives and friends whom the consumer trusts are known as Sources of external information. Select one: a. personal b. marketer-dominated C. stakeholder d. relational e. public Your answer is incorrect. When conducting an information search, various product-rating organizations, such as government agencies and TV consumer programs, are known aS
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