Required information Skip to question   [The following information applies to the questions displayed below.]   Diego Company manufactures one product that is sold for $70 per unit in two geographic regions—the East and West regions. The following information pertains to the company’s first year of operations in which it produced 53,000 units and sold 48,000 units.   Variable costs per unit:   Manufacturing:   Direct materials $ 21 Direct labor $ 10 Variable manufacturing overhead $ 2 Variable selling and administrative $ 4 Fixed costs per year:   Fixed manufacturing overhead $ 1,060,000 Fixed selling and administrative expense $ 557,000   The company sold 36,000 units in the East region and 12,000 units in the West region. It determined that $270,000 of its fixed selling and administrative expense is traceable to the West region, $220,000 is traceable to the East region, and the remaining $67,000 is a common fixed expense. The company will continue to incur the total amount of its fixed manufacturing overhead costs as long as it continues to produce any amount of its only product.   15. Assume the West region invests $43,000 in a new advertising campaign in Year 2 that increases its unit sales by 20%. If all else remains constant, what would be the profit impact of pursuing the advertising campaign?

Cornerstones of Cost Management (Cornerstones Series)
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Chapter18: Pricing And Profitability Analysis
Section: Chapter Questions
Problem 29P: Jellison Company had the following operating data for its first two years of operations: Jellison...
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Diego Company manufactures one product that is sold for $70 per unit in two geographic regions—the East and West regions. The following information pertains to the company’s first year of operations in which it produced 53,000 units and sold 48,000 units.

 

Variable costs per unit:  
Manufacturing:  
Direct materials $ 21
Direct labor $ 10
Variable manufacturing overhead $ 2
Variable selling and administrative $ 4
Fixed costs per year:  
Fixed manufacturing overhead $ 1,060,000
Fixed selling and administrative expense $ 557,000

 

The company sold 36,000 units in the East region and 12,000 units in the West region. It determined that $270,000 of its fixed selling and administrative expense is traceable to the West region, $220,000 is traceable to the East region, and the remaining $67,000 is a common fixed expense. The company will continue to incur the total amount of its fixed manufacturing overhead costs as long as it continues to produce any amount of its only product.

 

15. Assume the West region invests $43,000 in a new advertising campaign in Year 2 that increases its unit sales by 20%. If all else remains constant, what would be the profit impact of pursuing the advertising campaign?

 

 
!
Required information
[The following information applies to the questions displayed below.]
Diego Company manufactures one product that is sold for $70 per unit in two geographic regions-the East and West
regions. The following information pertains to the company's first year of operations in which it produced 53,000 units and
sold 48,000 units.
Variable costs per unit:
Manufacturing:
Direct materials
Direct labor
Variable manufacturing overhead
Variable selling and administrative
Fixed costs per year:
Fixed manufacturing overhead
Fixed selling and administrative expense
Profit will
$ 21
$ 10
$2
$4
The company sold 36,000 units in the East region and 12,000 units in the West region. It determined that $270,000 of its
fixed selling and administrative expense is traceable to the West region, $220,000 is traceable to the East region, and the
remaining $67,000 is a common fixed expense. The company will continue to incur the total amount of its fixed
manufacturing overhead costs as long as it continues to produce any amount of its only product.
$ 1,060,000
$ 557,000
15. Assume the West region invests $43,000 in a new advertising campaign in Year 2 that increases its unit sales by 20%. If all else
remains constant, what would be the profit impact of pursuing the advertising campaign?
by
Transcribed Image Text:! Required information [The following information applies to the questions displayed below.] Diego Company manufactures one product that is sold for $70 per unit in two geographic regions-the East and West regions. The following information pertains to the company's first year of operations in which it produced 53,000 units and sold 48,000 units. Variable costs per unit: Manufacturing: Direct materials Direct labor Variable manufacturing overhead Variable selling and administrative Fixed costs per year: Fixed manufacturing overhead Fixed selling and administrative expense Profit will $ 21 $ 10 $2 $4 The company sold 36,000 units in the East region and 12,000 units in the West region. It determined that $270,000 of its fixed selling and administrative expense is traceable to the West region, $220,000 is traceable to the East region, and the remaining $67,000 is a common fixed expense. The company will continue to incur the total amount of its fixed manufacturing overhead costs as long as it continues to produce any amount of its only product. $ 1,060,000 $ 557,000 15. Assume the West region invests $43,000 in a new advertising campaign in Year 2 that increases its unit sales by 20%. If all else remains constant, what would be the profit impact of pursuing the advertising campaign? by
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