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Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter16: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 42P: Good Scent, Inc., produces two colognes: Rose and Violet. Of the two, Rose is more popular. Data...
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DK manufactures three products, W, X and Y. Each product uses the same materials and the same type of direct labour but in different quantities. The company currently uses a cost plus basis to determine the selling price of its products. This is based on full cost using an overhead absorption rate per direct labour hour. However, the managing director is concerned that the company may be losing sales because of its approach to setting prices.
He thinks that a marginal costing approach may be more appropriate, particularly since the workforce is guaranteed a minimum weekly wage and has a three month notice period.


Required:
a) Given the managing director’s concern about DK’s approach to setting selling prices, discuss the advantages and disadvantages of marginal cost plus pricing AND total cost-plus pricing.

The direct costs of the three products are shown below:

Product W X Y
Budgeted annual production (units) 15,000 24,000 20,000
  $ per unit $ per unit $ per unit
Direct materials 35 40 45
Direct labour ($10 per hour) 40 30

50

b) Calculate the full cost per unit of each product using DK’s current method of absorption.
An analysis of the company’s indirect production costs shows the following:

  $ Cost driver
Material ordering costs 220,000 Number of supplier orders
Machine setup costs 100,000 Number of batches
Machine running costs 400,000 Number of machine hours
General facility costs 324,000 Number of machine hours

The following additional data relate to each product:

Product W Y Z
Machine hours per unit 5 4 8
Batch size (units) 500 400 1000
Supplier orders per batch 4 3 5

c) Calculate the full cost per unit of each product using activity-based costing and briefly comment on the contrast to your results in part (b).

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