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example of an intriging introduction for a strategic marketing report with emphasises to situational analisis of a company
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- Which one of the following is considered a disadvantage of sales force composite method of forecasting? a. Sales persons know which products and services, customers will not buy. b. Deliberate underestimation of forecasts by salesmen. c. Sales territories will assist in salesforce training. d. Consumers opinion regarding purchasing plan are better than salesforce opinion.Which part of the article showed the Descriptive analytics? Predictive analytics? Prescriptive analytics?Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:2. An analysis of the data presented graphically (use fictitious/self created data)3. A presentation of the findings and conclusion
- Research Topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. Research Design: What type of research style is best for this topic: descriptive, or exploratory? Qualitative or quantitative? What are some best research questions centered around this topic?OLAP use in descriptive analytics must be explained.H&M claims that its female consumers are more brand loyal than male. The company’s management may want to determine from time to time whether or not this claim is true. This is an example of a. Directional hypothesis b. Non directional hypothesis c. Relational hypothesis d. Alternate hypothesis
- How is an information report different from recommendation report?Your line manager has requested your assistance with the analysis of the data collected in a qualitative study. He is keen on using thematic analysis, however, he is not acquainted with the steps involved in the conduct of thematic analysis. On the basis of Braun and Clarke’s (2006) framework of thematic analysis, discuss the steps that your line manager could follow to analyse the data thematically.3) Your new employer has asked you, as a new marketing graduate, to develop a group of potential customers who respond in a similar way to a given set of marketing efforts. You have been asked to develop a(n) ________. A) target market B) market segment C) market D) market strategy
- Elaborate and explain each of this context. 1. A good marketing team can help develop a positioning statement to helpreach as much or the target market as possible. The best start for any positioning analysis is gaining a thorough knowledge of a product or service's target market. This is the group of people or businesses that will best benefit from the use of the product/service.Which one of the following is a disadvantage of sales force composite method of forecasting? a. Deliberate underestimation of forecasts by salesmen. b. Sales territories will assist in salesforce training. c. Sales person’s knowledge on which products and services, customers will not buy. d. Consumers opinion regarding purchasing plan are better than salesforce opinion....................is a desire for a specific object or product Select One a. Need b. Want c. Demand d. Supply Qualitative research is the process in which the researcher observes and records behavior and events in their natural setting. Which is not a method to collect data using qualitative research? Select One a. Direct Observation b. Survey Questionnaire c. Focus Group d.Interviews The study of ...................... includes focusing on relationships between what people think, feel and do and the role of marketing strategies in moulding these processes. Select One a. Psychological Consumer Behaviour b. Corporate Culture c. Macoreconomics d. Organization Behaviour Consumer activities are acts of human body performed in order to consume certain product or service accept? Select One a. Physical b. Mental c. Landscape d. Spiritual Consumer can be grouped into five groups, which one of the following is NOT included Select One a.Consumer as a client b. Consumer as a buyer c. Consumer as…