rtising negatively related with sales? Are both Unemployment and Adver

MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
icon
Related questions
icon
Concept explainers
Question

Is Advertising negatively related with sales?

Are both Unemployment and Advertising statistically significant in this model?

A manager at a roadside cafe is concerned that the weak economic environment has caused a decline in sales. To offset the
decline in sales, the manager has pursued a strong advertising campaign (billboards up and down the road). She believes
advertising expenditures have a positive influence on sales. To support her claim, the manager estimates the following linear
regression model: Sales =
Bo + B1Unemployment + B2Advertising + E. A portion of the regression results is shown in
the accompanying table.
ANOVA
df
SS
MS
F
Significance F
72.6374
36.3187
4.1460
8.760
Regression
Residual
0.003
14
58.0438
Total
16
130.681
Standard
Coefficients
Error
t Stat
p-Value
0.007
Intercept
Unemployment
Advertising
17.5060
3.9817
4.397
-0.6879
0.2997
-2.296
0.038
0.0266
0.0068
3.932
0.002
Transcribed Image Text:A manager at a roadside cafe is concerned that the weak economic environment has caused a decline in sales. To offset the decline in sales, the manager has pursued a strong advertising campaign (billboards up and down the road). She believes advertising expenditures have a positive influence on sales. To support her claim, the manager estimates the following linear regression model: Sales = Bo + B1Unemployment + B2Advertising + E. A portion of the regression results is shown in the accompanying table. ANOVA df SS MS F Significance F 72.6374 36.3187 4.1460 8.760 Regression Residual 0.003 14 58.0438 Total 16 130.681 Standard Coefficients Error t Stat p-Value 0.007 Intercept Unemployment Advertising 17.5060 3.9817 4.397 -0.6879 0.2997 -2.296 0.038 0.0266 0.0068 3.932 0.002
Expert Solution
steps

Step by step

Solved in 2 steps with 1 images

Blurred answer
Knowledge Booster
Correlation, Regression, and Association
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, statistics and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
MATLAB: An Introduction with Applications
MATLAB: An Introduction with Applications
Statistics
ISBN:
9781119256830
Author:
Amos Gilat
Publisher:
John Wiley & Sons Inc
Probability and Statistics for Engineering and th…
Probability and Statistics for Engineering and th…
Statistics
ISBN:
9781305251809
Author:
Jay L. Devore
Publisher:
Cengage Learning
Statistics for The Behavioral Sciences (MindTap C…
Statistics for The Behavioral Sciences (MindTap C…
Statistics
ISBN:
9781305504912
Author:
Frederick J Gravetter, Larry B. Wallnau
Publisher:
Cengage Learning
Elementary Statistics: Picturing the World (7th E…
Elementary Statistics: Picturing the World (7th E…
Statistics
ISBN:
9780134683416
Author:
Ron Larson, Betsy Farber
Publisher:
PEARSON
The Basic Practice of Statistics
The Basic Practice of Statistics
Statistics
ISBN:
9781319042578
Author:
David S. Moore, William I. Notz, Michael A. Fligner
Publisher:
W. H. Freeman
Introduction to the Practice of Statistics
Introduction to the Practice of Statistics
Statistics
ISBN:
9781319013387
Author:
David S. Moore, George P. McCabe, Bruce A. Craig
Publisher:
W. H. Freeman