Samantha was recently hired as a sales team leader for Google Analytics. Sanjay, the Regional Vice President, has tasked Samantha with reaching a target sales quota in the current quarter. Due to the Covid-19 pandemic, a small mom and pop clothing store that has little/no online presence has come to Samantha and her team for help and advice to grow its customer base. Questions: What are the top three strategies Samantha might offer the mom & pop clothing store, relative to adopting a digital marketing campaign? How would Samantha incorporate search engine optimization into her suggestions to the mom & pop store?

Samantha was recently hired as a sales team leader for Google Analytics. Sanjay, the Regional Vice President, has tasked Samantha with reaching a target sales quota in the current quarter. Due to the Covid-19 pandemic, a small mom and pop clothing store that has little/no online presence has come to Samantha and her team for help and advice to grow its customer base. Questions: What are the top three strategies Samantha might offer the mom & pop clothing store, relative to adopting a digital marketing campaign? How would Samantha incorporate search engine optimization into her suggestions to the mom & pop store?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section2.1: Boltbus Offers Affordable Transportation For Tech-savvy Consumers

Problem 2VC

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