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#09. What is a marketing information system (MIS)? What types of information does it include?
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- Outline one advantage and ice-cream company would have for an a. internal reporting system b. marketing intellegence system c. marketing research system d. marketing decision support systemQ.7. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________.(a) Marketing strategy(b) Marketing control(c) Marketing analysis(d) Marketing implementation.What is a marketing information system (MIS), and what characteristics should it possess?
- 1.You are a marketing manager for a national movie theater chain. Give an example of data that your department could use for creating meaningful information.Which of the following types of marketing research firms gathers consumer and trade information and then sells it for a fee (e.g., Nielsen Company)? A) Focused marketing research firms B) Generic marketing research firms C) Custom marketing research firms D) Specialty-line marketing research firms E) Syndicated-service research firmsSubject: Practical Research 1 make 3 research title any topic Thank you^^
- Your organization has been asked to carry out a programme of qualitative research for a company that produces battery-powered scooters for transport around city centers. The company wants to know if and how the public’s perceptions of its brand have been affected by environmental concerns and increases in fuel prices. Identify 3 methods of primary data collection by which the information the company requires could be gathered. Outline the strengths and limitations of each approach you suggest.Describe the steps of creating a marketing information system. Note: Please answer the question with points and exampleUrgent needed within 30minWhich is NOT a common use of a direct marketing database? A) profiling customers based on previous purchases B) building long-term customer relationships C) identifying prospective customers D) gathering marketing intelligence about competitors