California-based Innovative Installers, Inc. provides a variety of corporate services related to office space. The firm sells modular office furniture, offers space planningconsultations, and provides office relocation services. The company was founded in 1992 and depended on the growth of dot.com companies for its early success.Innovative Installers has experienced cash flow problems during the recent economic recession, and top managers are eager for salespeople to obtain new accounts.Mierzett Evans and Glenda Heldris are two of Innovative Installers' salespeople.Evans tells a potential client that Innovative Installers offers the most modern and stylish office furniture available on the market. Evans is most likely guilty of:Multiple Choicemisrepresentation.sales puffery.breach of warranty.profiteering.reciprocity.

A sale is an act of selling products or services for profit-making. For example, real-estate owners…

Answered: nsultations, and provides office…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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