Scenario: Lee is the owner of Lee's [business type selected by your instructor], which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for her business. Instructions: Summarize a marketing strategy for Lee's addressing each part. You can view Parts 1-3 you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives. This week you will complete Parts 4-6 below to submit your final assignment to the Unit 2 Dropbox. Checklist: Part 4: Marketing Strategy ⚫ Describe the target market strategy for Lee's business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments. • Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain. ⚫ Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or distribution method, pricing, and promotion. Part 5: Implementation ⚫ Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed job assignments and activity descriptions. Part 6: Evaluation ⚫ Using the concepts from the text, describe how you will evaluate your marketing strategy. Access the Assignment grading rubric located in the Course Resources area.
Scenario: Lee is the owner of Lee's [business type selected by your instructor], which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for her business. Instructions: Summarize a marketing strategy for Lee's addressing each part. You can view Parts 1-3 you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives. This week you will complete Parts 4-6 below to submit your final assignment to the Unit 2 Dropbox. Checklist: Part 4: Marketing Strategy ⚫ Describe the target market strategy for Lee's business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments. • Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain. ⚫ Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or distribution method, pricing, and promotion. Part 5: Implementation ⚫ Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed job assignments and activity descriptions. Part 6: Evaluation ⚫ Using the concepts from the text, describe how you will evaluate your marketing strategy. Access the Assignment grading rubric located in the Course Resources area.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
The business type that was given to Lee, was a bakery. She would sell items at her bakery in her area. Need help to answer parts 4 through 6.
![Scenario: Lee is the owner of Lee's [business type selected by your instructor], which is located in the city
closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for
her business.
Instructions: Summarize a marketing strategy for Lee's addressing each part. You can view Parts 1-3
you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives. This week you
will complete Parts 4-6 below to submit your final assignment to the Unit 2 Dropbox.
Checklist:
Part 4: Marketing Strategy
⚫ Describe the target market strategy for Lee's business. Paint a very clear picture of who Lee will be
targeting for her product. For example: Appealing to an entire market, concentrating on one particular
segment, or multiple market segments.
• Explain the four strategies for growth: market penetration, market development, product development,
and diversification. How can Lee use market penetration to increase her sales? Explain.
⚫ Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or
distribution method, pricing, and promotion.
Part 5: Implementation
⚫ Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed
job assignments and activity descriptions.
Part 6: Evaluation
⚫ Using the concepts from the text, describe how you will evaluate your marketing strategy.
Access the Assignment grading rubric located in the Course Resources area.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F3c40ac88-2f52-4513-b07d-282471f8d832%2F8263d5e5-12e2-4333-a9e4-ca89ff1b82fd%2Fskipxef_processed.png&w=3840&q=75)
Transcribed Image Text:Scenario: Lee is the owner of Lee's [business type selected by your instructor], which is located in the city
closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for
her business.
Instructions: Summarize a marketing strategy for Lee's addressing each part. You can view Parts 1-3
you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives. This week you
will complete Parts 4-6 below to submit your final assignment to the Unit 2 Dropbox.
Checklist:
Part 4: Marketing Strategy
⚫ Describe the target market strategy for Lee's business. Paint a very clear picture of who Lee will be
targeting for her product. For example: Appealing to an entire market, concentrating on one particular
segment, or multiple market segments.
• Explain the four strategies for growth: market penetration, market development, product development,
and diversification. How can Lee use market penetration to increase her sales? Explain.
⚫ Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or
distribution method, pricing, and promotion.
Part 5: Implementation
⚫ Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed
job assignments and activity descriptions.
Part 6: Evaluation
⚫ Using the concepts from the text, describe how you will evaluate your marketing strategy.
Access the Assignment grading rubric located in the Course Resources area.
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