What are Amazon's advantages over traditional, physical retailers that sell groceries, household goods, electronics, books, etc.? What advantages do these traditional, physical retailers have over Amazon? What are three to five detailed strategic suggestions you have for the traditional, physical retailers so they can stop the loss of market share and revenue caused by online retailers like Amazon?
What are Amazon's advantages over traditional, physical retailers that sell groceries, household goods, electronics, books, etc.? What advantages do these traditional, physical retailers have over Amazon? What are three to five detailed strategic suggestions you have for the traditional, physical retailers so they can stop the loss of market share and revenue caused by online retailers like Amazon?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Write a minimum of one and a half to two full pages of essay-style content addressing the following questions:
What are Amazon's advantages over traditional, physical retailers that sell groceries, household goods, electronics, books, etc.?
What advantages do these traditional, physical retailers have over Amazon?
What are three to five detailed strategic suggestions you have for the traditional, physical retailers so they can stop the loss of market share and revenue caused by online retailers like Amazon?
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