During the pandemic, there has been an uptick in limited edition products and promotions. Why?Limited edition products are typically half the price of regular productsLimited edition products always have higher quality componentsLimited edition products leverage scarcityLimited edition products have higher sugar contentLimited edition products are typically unregulated

Marketing strategies - The business tactics to present the product or services to lure more…

Answered: During the pandemic, there has been an…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Imagine you run a small apparel shop in rural India and positive about sales of T-shirt this year (2021) due to good monsoon. You ‘signed a contract’ with manufacturer to buy 100 T-shirt of four different colors of equal numbers at Rs 200 each and paid advance 5000 Rs for it. Manufacturer supplied all the T-shirt of same color. Discuss the remedy you have in your hand against the manufac
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Fashion Fair Corp., the first mover in the “all-year discount” stores market, lost its market share to a late entrant, Brand Fair Inc. Brand Fair operates online discount stores, which is cost-efficient when compared to investing in a brick-and-mortar store. Fashion Fair has been unable to replicate the online store business model because of its existing contracts with suppliers and heavy investment in retail stores. This ultimately leads to the failure of the business. Which of the following can be attributed to Fashion Fair’s failure? 1. A) Incumbent inertia2. B) Use of tacit resources3. C) Free-rider effect4. D) Presence of low exit barriers Why is it A?
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Philibert Enterprises Inc is a manufacturing and distribution company that is engaged in supplying exotic Caribbean Food products of high quality for the European and North American markets. The Product Quality and consistency of supplies of the product are two critical success factors. Philibert Enterprises Inc. has been using its website as its principal point of contact for its customers It recently won a major contract to supply the Marks & Spencer chain in the UK, where persons of Caribbean origin are a significant group in the population. This is in addition to the growing popularity of Caribbean Cuisine internationally. High productivity levels are necessary to meet the product quality and delivery time requirements. The Marketing Manager is expected to work closely with the Human Resource Manager to develop a reward system that will enable greater reliability with respect to response time and assure quality and compliance with HACCAP1 requirements. Outline the factors that…
Philibert Enterprises Inc is a manufacturing and distribution company that is engaged in supplying exotic Caribbean Food products of high quality for the European and North American markets. The Product Quality and consistency of supplies of the product are two critical success factors. Philibert Enterprises Inc. has been using its website as its principal point of contact for its customers It recently won a major contract to supply the Marks& Spencer chain in the UK, where persons of Caribbean origin are a significant group in the population. This is in addition to the growing popularity of Caribbean Cuisine internationally. High productivity levels are necessary to meet the product quality and delivery time requirements. The Marketing Manager is expected to work closely with the Human Resource Manager to develop a reward system that will enable greater reliability with respect to response time and assure quality and compliance with HACCAP1 requirements. What are the five…
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