Select one specific industry in Malaysia* (other than the telcos industry), critically evaluate the benefits of the internet marketplace to businesses and customers within the context of this case study. [* Your selection of industry must be based on the "Section" listed in e-MSIC portal at https://msic.stats.gov.my/bi/carianInteraktif.php. It can be any industry listed in the section search under MSIC Structure Search either from the services or non-services economic activities. Name and elaborate that one specific industry available in the "Section" listing. You do not need to expand further into the lower subcategories such as "Division", "Group", "Class", or "Description".]
Select one specific industry in Malaysia* (other than the telcos industry), critically evaluate the benefits of the internet marketplace to businesses and customers within the context of this case study. [* Your selection of industry must be based on the "Section" listed in e-MSIC portal at https://msic.stats.gov.my/bi/carianInteraktif.php. It can be any industry listed in the section search under MSIC Structure Search either from the services or non-services economic activities. Name and elaborate that one specific industry available in the "Section" listing. You do not need to expand further into the lower subcategories such as "Division", "Group", "Class", or "Description".]
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Select one specific industry in Malaysia* (other than the telcos industry), critically evaluate the benefits of the internet marketplace to businesses and customers within the context of this case study.
[* Your selection of industry must be based on the "Section" listed in e-MSIC portal at https://msic.stats.gov.my/bi/carianInteraktif.php. It can be any industry listed in the section search under MSIC Structure Search either from the services or non-services economic activities. Name and elaborate that one specific industry available in the "Section" listing. You do not need to expand further into the lower subcategories such as "Division", "Group", "Class", or "Description".]
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