Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix are achievable for an organisation. Provide an example to illustrate your response.

An organization is a place where the people are working jointly and cooperatively as a company or as…

Answered: Explain the process that a marketer can…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix are achievable for an organisation. Provide an example to illustrate your response.

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Self-Service Technologies (SSTs) have led to a reduction of and in some instances a complete elimination of person-toperson interactions. However, not all SSTs improve service quality, but they have the potential of making service
transactions more accurate, convenient, and faster for the consumer.
With the foregoing statements in mind, evaluate the wisdom of introducing SSTs by banking institutions and conclude by commenting on reasons for slow adoption of SSTs in South Africa.

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