Some believe that social marketing is primarily effective only for bigger companies with the time and capacity to manage and update their media content. Choose a local business and evaluate its effectiveness in creating customer engagement. Is the content up to date and relevant? How does it manage its content? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)

Whal are different types of branded content? Howdo marketers use branded entertainment and sup· port media. such as directories, out-of-home me·dia, and place-based media, to communicate withconsumers?

15 Tool that explains how digital media and channels drive the marketing of a company during the stages of the consumer buying process: Select one: a.touch point b.consumer journey c.media strategy d.marketing funnel

select a company eyeglasses  (local or international) and analyse a media plan for a specific marketing project (an ongoing advertising campaign, launch of a new product, brand extension promotion, or similar). Students need to identify the key components of an advertising message, and to identify the segments of the existing or future/potential customers. The goal of this analysis is to identify factors that led to the combination of a specific target market, media channels, and message strategy that enabled company’s marketers to communicate a message in the most effective way to a largest number of potential customers at an optimal cost.