Some believe that social marketing is primarily effective only for bigger companies with the time and capacity to manage and update their media content. Choose a local business and evaluate its effectiveness in creating customer engagement. Is the content up to date and relevant? How does it manage its content? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)

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A: Nike is one of the best sports brands, and has the  finest quality in terms of sports wear and has…

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Q: Has the Coca-Cola communications strategy been effective? Support your answer?

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Q: State FIVE important roles of Social Media in Digital Marketing Strategy.

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A: Social media today plays a significant role in the success of the business, It provides companies…

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Q: How to implement Digital Marketing ?   ii) What are the best example of Digital Marketing ?

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Q: Go to Facebook.com and navigate to the “About” section. What isFacebook’s mission? How could…

A: Marketing is the process of creating exchange with customers. It is a vast topic including various…

Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.