Sony and Zenith must each decide which technology to utilize in building their 2019 model high definition television (HDTV) sets: either Alpha technology or Beta technology. Sony has a technological advantage in using Alpha technology and Zenith has a technological advantage in using Beta technology. The payoff table below shows the profit outcomes for both firms in the various possible technology choice outcomes: Sony's technology Multiple Choice O does; does O Alpha $11, $10 $9, $8 $13, $15 Payoffs in billions of dollars of profits Suppose the technology decision will be made sequentially. Sony O Beta does; does not does not; does A does not; does not Zenith's technology Alpha $16, $12 C B Beta D (does, does not) possess a first-mover advantage, and Zenith (does, does not) possess a first-mover advantage

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter15: Strategic Games
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Sony and Zenith must each decide which technology to utilize in building their 2019 model high definition television (HDTV) sets: either Alpha technology or Beta technology. Sony has a technological advantage in using
Alpha technology and Zenith has a technological advantage in using Beta technology. The payoff table below shows the profit outcomes for both firms in the various possible technology choice outcomes:
Sony's
technology
Multiple Choice
O
O
Alpha
does; does
Beta
does; does not
does not; does
A
Suppose the technology decision will be made sequentially. Sony
does not; does not
C
Zenith's technology
Alpha
$16, $12
B
D
Beta
$11, $10
$13, $15
$9, $8
Payoffs in billions of dollars
of profits
(does, does not) possess a first-mover advantage, and Zenith
(does, does not) possess a first-mover advantage
Transcribed Image Text:Sony and Zenith must each decide which technology to utilize in building their 2019 model high definition television (HDTV) sets: either Alpha technology or Beta technology. Sony has a technological advantage in using Alpha technology and Zenith has a technological advantage in using Beta technology. The payoff table below shows the profit outcomes for both firms in the various possible technology choice outcomes: Sony's technology Multiple Choice O O Alpha does; does Beta does; does not does not; does A Suppose the technology decision will be made sequentially. Sony does not; does not C Zenith's technology Alpha $16, $12 B D Beta $11, $10 $13, $15 $9, $8 Payoffs in billions of dollars of profits (does, does not) possess a first-mover advantage, and Zenith (does, does not) possess a first-mover advantage
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