Spark is trying to get a better understanding of their market segment. Provide Spark with examples for each criterion to demonstrate a potential customer for them
SPARK is a premium producer and retailer of handmade bags that are not only beautifully designed and made to last, but friendly to the environment and socially inclusive.
All of our bags are handcrafted from strong upcycled tyre material and carefully selected textiles from our local suppliers. Our proudly South African creative team works relentlessly to deliver sophisticated, stylish designs that enable our customers to express their personality.
Our vision is to become a global leader in sustainable fashion and a game changer in Africa.
We are committed to continually innovating the craft of bag making, to not only be ecologically friendly and sustainable, but also socially inclusive by working with local communities to eradicate poverty.
Environmental commitment
- Ensure that all our products are made from recyclable material.
- Our production is not harmful to the environment, with no carbon emissions from our machinery.
- We uphold a minimum wastage policy in our factory, where our fabrics are maximized to the best of their capabilities.
Social commitment
- We have created full time employment for 6 local community members, with ambitions to grow this number substantially.
- We work with waste pickers who collect and trade recyclable materials for employment,
to supply us with the tyre tubes.
- One of our goals is to create awareness around the topic of sustainable fashion in South Africa, and the African continent as a whole
Required:
Spark is trying to get a better understanding of their market segment.
Provide Spark with examples for each criterion to demonstrate a potential customer for
them
![](/static/compass_v2/shared-icons/check-mark.png)
Step by step
Solved in 2 steps
![Blurred answer](/static/compass_v2/solution-images/blurred-answer.jpg)
![Principles Of Marketing](https://www.bartleby.com/isbn_cover_images/9780134492513/9780134492513_smallCoverImage.gif)
![Marketing](https://www.bartleby.com/isbn_cover_images/9781259924040/9781259924040_smallCoverImage.gif)
![Foundations of Business (MindTap Course List)](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
![Principles Of Marketing](https://www.bartleby.com/isbn_cover_images/9780134492513/9780134492513_smallCoverImage.gif)
![Marketing](https://www.bartleby.com/isbn_cover_images/9781259924040/9781259924040_smallCoverImage.gif)
![Foundations of Business (MindTap Course List)](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
![Marketing: An Introduction (13th Edition)](https://www.bartleby.com/isbn_cover_images/9780134149530/9780134149530_smallCoverImage.gif)
![MKTG 12:STUDENT ED.-TEXT](https://www.bartleby.com/isbn_cover_images/9781337407595/9781337407595_smallCoverImage.gif)
![Contemporary Marketing](https://www.bartleby.com/isbn_cover_images/9780357033777/9780357033777_smallCoverImage.jpg)