Spelling out the strengths and weaknesses of a service facilitate matching of customer needs with product attributes leading to ____ outcomes for both customers and firms * more better Increased

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter7: Planning And Goal Setting
Section: Chapter Questions
Problem 1EE
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Spelling out the strengths and weaknesses of a service facilitate matching of customer needs with product attributes leading to ____ outcomes for both customers and firms *
more
better
Increased
Targeting customers by matching the company capabilities, strengths, and product features with customer need results in ___ service offering in the eyes of target customers *
win-win
superior
satisfying
Firms need to focus on customer volume instead of focusing on customer value and fit. This statement is considered ___ *
True
False
Fallacy
 
For customers that do not significantly offer higher value, the firm must focus on ___ 
 
dividing the customer based into different value levels
give higher service levels
increase prices and cut servicing costs
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