Please I really need help, I begging youRead the pages and make a brief summary of them with your own words, please. It is what you understand. Don't make copy-paste, please. Mention important parts only. Also, you will put your comments and ideas about the topic. Write your comments and opinions briefly on the subject in a separate paragraph at the bottom. Please don't write item by item. Write the summary in paragraph form. UNDERSTANDING WHOIS A CUSTOMER- The customer must be the organization's top priority. Theorganization's survival depends on the customer.• Reliable customers are the most important customers. A re-liable customer is one who buys repeatedly from the sameorganization. Customers who are satisfied with the qual-ity of their purchases from an organization become reliablecustomers. Therefore, customer satisfaction is essential.SupplierSupplierSupplierSupplierHistorically, the concept of suppliers and customers has beeninterpreted as shown in Figure 7.1. An organization uses cer-tain processes by which it produces its products. People whointeract with the company prior to these processes taking placehave been considered suppliers. Those who interact with thecompany after these processes have produced the product havebeen viewed as customers. From this traditional perspective,customers and suppliers are both external entities. Figure 7.2 il-lustrates a more contemporary view of suppliers and customers.In a total quality setting, customers and suppli-ers exist inside and outside the organization. Any em-ployee whose work precedes that of another employee isCustomer satisfaction is ensured by producing high-quality products. It must be renewed with every newpurchase. This cannot be accomplished if quality, eventhough it is high, is static. Satisfaction implies continualimprovement. Continual improvement is the only way tokeep customers satisfied and loyal.The Companyand ItsProcessesIf customer satisfaction is the highest priority of a totalquality organization, then it follows that such an organiza-tion must have a customer focus. Traditional managementpractices that take the management-by-results approach areinward looking. An organization with a customer focus isoutward looking.The key to establishing a customer focus is puttingemployees in touch with customers and empowering thoseemployees to act as necessary to satisfy the customers. Thereare a number of ways to put employees in touch with cus-tomers. Actual contact may be in person, by telephone, orthrough reviewing customer-provided data. Identifyingcustomer needs and communicating with customers arecovered later in this chapter. At this point, it is necessary toCustomerCustomerCustomerCustomerFIGURE 7.1 Traditional View of Suppliers and CustomersShowing That Customers and Suppliers Are StrictlyExternal Entities.a supplier for that employee. Correspondingly, any em-ployee whose work follows that of another employee andis dependent on it in some way is a customer. For example,say Employee A attaches several components to a printedcircuit board and then hands the board to Employee B toconnect the components. In this relationship, EmployeeA is a supplier for Employee B, and Employee B is a cus-tomer of Employee A. Employee B cannot do her jobcorrectly unless Employee A has done his correctly. Thequality of Employee A's work affects that of Employee B.This concept of dependency is critical in the supplier-customer relationship. A customer, whether internal orexternal, depends on suppliers to provide quality workand produce quality products.UNDERSTANDING CUSTOMER-DEFINED QUALITYIn a total quality setting, quality is defined by the customer.When quality is defined by the customer, the following fac-tors apply:understand only that employee-customer interaction is acritical element in establishing a customer focus.SupplierSupplierSupplierSupplierCustomerCustomerCustomer&SupplierSupplierSupplierCustomerCustomerCustomer&&&SupplierSupplierSupplierCustomerCustomerCustomerCustomerFIGURE 7.2 Contemporary View of Suppliers and Customers Showing That Employees Are Suppliers andCustomers to Each Other.

Question

Please I really need help, I begging youRead the pages and make a brief summary of them with your own words, please. It is what you understand. Don't make copy-paste, please. Mention important parts only. Also, you will put your comments and ideas about the topic. Write your comments and opinions briefly on the subject in a separate paragraph at the bottom. Please don't write item by item. Write the summary in paragraph form. UNDERSTANDING WHOIS A CUSTOMER- The customer must be the organization's top priority. Theorganization's survival depends on the customer.• Reliable customers are the most important customers. A re-liable customer is one who buys repeatedly from the sameorganization. Customers who are satisfied with the qual-ity of their purchases from an organization become reliablecustomers. Therefore, customer satisfaction is essential.SupplierSupplierSupplierSupplierHistorically, the concept of suppliers and customers has beeninterpreted as shown in Figure 7.1. An organization uses cer-tain processes by which it produces its products. People whointeract with the company prior to these processes taking placehave been considered suppliers. Those who interact with thecompany after these processes have produced the product havebeen viewed as customers. From this traditional perspective,customers and suppliers are both external entities. Figure 7.2 il-lustrates a more contemporary view of suppliers and customers.In a total quality setting, customers and suppli-ers exist inside and outside the organization. Any em-ployee whose work precedes that of another employee isCustomer satisfaction is ensured by producing high-quality products. It must be renewed with every newpurchase. This cannot be accomplished if quality, eventhough it is high, is static. Satisfaction implies continualimprovement. Continual improvement is the only way tokeep customers satisfied and loyal.The Companyand ItsProcessesIf customer satisfaction is the highest priority of a totalquality organization, then it follows that such an organiza-tion must have a customer focus. Traditional managementpractices that take the management-by-results approach areinward looking. An organization with a customer focus isoutward looking.The key to establishing a customer focus is puttingemployees in touch with customers and empowering thoseemployees to act as necessary to satisfy the customers. Thereare a number of ways to put employees in touch with cus-tomers. Actual contact may be in person, by telephone, orthrough reviewing customer-provided data. Identifyingcustomer needs and communicating with customers arecovered later in this chapter. At this point, it is necessary toCustomerCustomerCustomerCustomerFIGURE 7.1 Traditional View of Suppliers and CustomersShowing That Customers and Suppliers Are StrictlyExternal Entities.a supplier for that employee. Correspondingly, any em-ployee whose work follows that of another employee andis dependent on it in some way is a customer. For example,say Employee A attaches several components to a printedcircuit board and then hands the board to Employee B toconnect the components. In this relationship, EmployeeA is a supplier for Employee B, and Employee B is a cus-tomer of Employee A. Employee B cannot do her jobcorrectly unless Employee A has done his correctly. Thequality of Employee A's work affects that of Employee B.This concept of dependency is critical in the supplier-customer relationship. A customer, whether internal orexternal, depends on suppliers to provide quality workand produce quality products.UNDERSTANDING CUSTOMER-DEFINED QUALITYIn a total quality setting, quality is defined by the customer.When quality is defined by the customer, the following fac-tors apply:understand only that employee-customer interaction is acritical element in establishing a customer focus.SupplierSupplierSupplierSupplierCustomerCustomerCustomer&SupplierSupplierSupplierCustomerCustomerCustomer&&&SupplierSupplierSupplierCustomerCustomerCustomerCustomerFIGURE 7.2 Contemporary View of Suppliers and Customers Showing That Employees Are Suppliers andCustomers to Each Other.

Accepted Answer

A producer is one who produces goods for the purpose of selling it and earning higher profits.…

UNDERSTANDING CUSTOMER- DEFINED QUALITY