Sultan Al Ghafri intended to open up a branch of his business in one of the rural areas in Vietnam. As usual, he had to gather some information about the said place and markets involved. Write and elaborate in detail at least five (5) challenges that he will face when dealing with international marketing research activities.
Sultan Al Ghafri intended to open up a branch of his business in one of the rural areas in Vietnam. As usual, he had to gather some information about the said place and markets involved. Write and elaborate in detail at least five (5) challenges that he will face when dealing with international marketing research activities.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- Sultan Al Ghafri intended to open up a branch of his business in one of the rural areas in Vietnam. As usual, he had to gather some information about the said place and markets involved. Write and elaborate in detail at least five (5) challenges that he will face when dealing with international
marketing research activities.
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