Suppose that the chicken industry is in long-run equilibrium at a price of $5 per pound of chicken and a quantity of 350 million pounds per year. Suppose the Surgeon General issues a report saying that eating chicken is good for your health. The Surgeon General's report will cause consumers to demand chicken at every price. In the short run, firms will respond by Shift the demand curve, the supply curve, or both on the following graph to illustrate these short-run effects of the Surgeon General's report. 10 9 Supply Demand 7 6 Supply llars per pound)

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Chapter13: Firms In Competitive Markets
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70
140
210
280
350
420
490
560
630
700
QUANTITY (Millions of pounds)
In the long run, some firms will respond by
until
Shift the demand curve, the supply curve, or both on the following graph to illustrate both the short-run effects of the Surgeon General's report
and the new long-run equilibrium after firms and consumers finish adjusting to the news.
10
9
Supply
Demand
8
7
6
Supply
Demand
2
1
0 70
140
210
280
350
420
490
560
630
700
QUANTITY (Millions of pounds)
The new equilibrium price and quantity suggest that the shape of the long-run supply curve in this industry is
in the long
run.
PRICE (Dollars per pound)
LO
Transcribed Image Text:70 140 210 280 350 420 490 560 630 700 QUANTITY (Millions of pounds) In the long run, some firms will respond by until Shift the demand curve, the supply curve, or both on the following graph to illustrate both the short-run effects of the Surgeon General's report and the new long-run equilibrium after firms and consumers finish adjusting to the news. 10 9 Supply Demand 8 7 6 Supply Demand 2 1 0 70 140 210 280 350 420 490 560 630 700 QUANTITY (Millions of pounds) The new equilibrium price and quantity suggest that the shape of the long-run supply curve in this industry is in the long run. PRICE (Dollars per pound) LO
7. Short-run and long-run effects of a shift in demand
Suppose that the chicken industry is in long-run equilibrium at a price of $5 per pound of chicken and a quantity of 350 million pounds per year.
Suppose the Surgeon General issues a report saying that eating chicken is good for your health.
The Surgeon General's report will cause consumers to demand
chicken at every price. In the short run, firms will respond by
Shift the demand curve, the supply curve, or both on the following graph to illustrate these short-run effects of the Surgeon General's report.
10
9
Supply
Demand
8
7
Supply
3
Demand
2
1
70
140
210
280
350
420
490
560
630
700
QUANTITY (Millions of pounds)
In the long run, some firms will respond by
until
PRICE (Dollars per pound)
CO
Transcribed Image Text:7. Short-run and long-run effects of a shift in demand Suppose that the chicken industry is in long-run equilibrium at a price of $5 per pound of chicken and a quantity of 350 million pounds per year. Suppose the Surgeon General issues a report saying that eating chicken is good for your health. The Surgeon General's report will cause consumers to demand chicken at every price. In the short run, firms will respond by Shift the demand curve, the supply curve, or both on the following graph to illustrate these short-run effects of the Surgeon General's report. 10 9 Supply Demand 8 7 Supply 3 Demand 2 1 70 140 210 280 350 420 490 560 630 700 QUANTITY (Millions of pounds) In the long run, some firms will respond by until PRICE (Dollars per pound) CO
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