Suppose that the chicken industry is in long-run equilibrium at a price of $5 per pound of chicken and a quantity of 400 million pounds per year. Suppose that WebMD claims that the bacteria found in chicken will decrease your expected life span by 2 years. WebMD's claim will cause consumers to demand chicken at every price. In the short run, firms will respond by Shift the demand curve, the supply curve, or both on the following diagram to illustrate these short-run effects of WebMD's claim. 10 9 Supply Demand 8 7 Supply Demand 1 80 160 240 320 400 480 560 640 720 800 QUANTITY (Millions of pounds) PRICE (Dollars per pound)

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Chapter13: Firms In Competitive Markets
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Suppose that the chicken industry is in long-run equilibrium at a price of $5 per pound of chicken and a quantity of 400 million pounds per year.
Suppose that WebMD claims that the bacteria found in chicken will decrease your expected life span by 2 years.
WebMD's claim will cause consumers to demand
chicken at every price. In the short run, firms will respond by
Shift the demand curve, the supply curve, or both on the following diagram to illustrate these short-run effects of WebMD's claim.
10
9
Supply
Demand
8
7
Supply
Demand
1
80
160
240
320
400
480
560
640
720
800
QUANTITY (Millions of pounds)
PRICE (Dollars per pound)
2.
Transcribed Image Text:Suppose that the chicken industry is in long-run equilibrium at a price of $5 per pound of chicken and a quantity of 400 million pounds per year. Suppose that WebMD claims that the bacteria found in chicken will decrease your expected life span by 2 years. WebMD's claim will cause consumers to demand chicken at every price. In the short run, firms will respond by Shift the demand curve, the supply curve, or both on the following diagram to illustrate these short-run effects of WebMD's claim. 10 9 Supply Demand 8 7 Supply Demand 1 80 160 240 320 400 480 560 640 720 800 QUANTITY (Millions of pounds) PRICE (Dollars per pound) 2.
In the long run, some firms will respond by
until
Shift the demand curve, the supply curve, or both on the following diagram to illustrate both the short-run effects of WebMD's claim and the new
long-run equilibrium after firms and consumers finish adjusting to the news.
10
Supply
Demand
7
Supply
3
Demand
1
horizontal
downward sloping
80
160
240
320
400
480
560
640
720
800
QUANTITY (Millions of pounds)
upward sloping
vertical
The new equilibrium price and quantity suggest that the shape of the long-run supply curve in this industry is
in the long
run
PRICE (Dollars per pound)
5
Transcribed Image Text:In the long run, some firms will respond by until Shift the demand curve, the supply curve, or both on the following diagram to illustrate both the short-run effects of WebMD's claim and the new long-run equilibrium after firms and consumers finish adjusting to the news. 10 Supply Demand 7 Supply 3 Demand 1 horizontal downward sloping 80 160 240 320 400 480 560 640 720 800 QUANTITY (Millions of pounds) upward sloping vertical The new equilibrium price and quantity suggest that the shape of the long-run supply curve in this industry is in the long run PRICE (Dollars per pound) 5
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