Swedish furniture company Ikea uses big data to determine how to adjust its inventory, design,and even food to align with local tastes in the various geographic regions it serves. In India,where families often have impromptu gatherings, the company offers a greater number of stoolsand folding chairs. In China, where balconies are common in homes, Chinese showrooms includea section on balconies.a) In your opinion, would a company marketing without segmentation be using its resourceseffectively?b) If not, how marketers can achieve different promotional goals by using a good mix ofpromotional tools by applying the AIDA model?

Market segmentation is the process of dividing a big market into smaller customer segments sharing…

Answered: Swedish furniture company Ikea uses big…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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As a result of Covid-19 pandemic, the use of sanitizers came to be one of the important conditionalproducts for both business and individual customers however producers should maintain theirstate of production post Covid-19 via encouraging the use of sanitizers to different groups ofcustomers.Based on your own choice, select one of your favorite brand sanitizers to analyze thefollowing while citing examples:1- The different new trends in segmenting and targeting that the firm marketersmay use to increase its production to multiple groups via multiple segmentationand targeting bases 2- Your own creative ideas to use the various techniques of brand placement, retrobranding and stealth marketing that the firm brand marketers may use tostrengthen the brand positioning
3.Articulate a positioning strategy that will emphasize the points of differentiation between the competition and your offering. - please provide examples of Positioning strategy
2. Why do we say that is more efficient not to compete directly with existing products? What are the expenses that may be incurred when we do try to compete with them? 3. What are the advantages and disadvantages of segmenting according to traditional variables such as demographics, psychographics, behavioural, and geographic?
Assume that Mr. Namal is planning to start an auto painting repair workshop in Kandy. He completed a National Vocational Qualification (NVQ) in the relevant field and has over 10 years of experience in painting in a leading automobile manufacturing company in Japan. 1. Identify the segments using appropriate segmentation bases. 2. Select a target market and justify your selection. 3. Design a positioning strategy by highlighting the customer-focused value proposition and the points-of-difference (POD)
Which of the following is NOT of concern to the Marketing Manager in the development of a Marketing Strategy? 1. Customer service 2. The resulting manufactured cost of a new product 3. Selection of distribution channels 4. They all are The cluster of perceptions and attitudes potential customers have toward a product or offering is referred to as which of the following? 1. Value proposition 2. Customer perception 3. Goodwill 4. Brand Over the past one hundred years, product promotion has changed in one particularly substantive way. Which of the following best reflects this change? 1. It features more diversity 2. It has become more honest 3. It's moved from print to television 4. It has become more aspirational than informative
When asked to name a brand of sports drink, most people will answer Gatorade, and some will respond with POWERade. But people with diabetes who still need to replenish electrolytes lost during activity or illness cannot drink these sports drinks because they are high in sugar. To plug this market gap, Wederman Beverages has developed FastCrack, which contains no sugar. What form of segmentation has Wederman followed to identify and reach this market?
You are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region. Before giving strategic advice, you need to gather data and relevant information about the company ́srunning category. To do so, please collect and evaluate the current marketing mix of the company ́s running product category in the DACH Region. Explain Product, Price, Promotion, Place, Consumers/Target segments, Unique selling points (200-250 words total)
Review the various types of data, metrics, and date definitions related to the STAR reports Define the different breakdowns for segmentation data. What type of data is not displayed on a STAR report? Identify difference between North America and Non-North America STAR reports. What do you think are the most important pages in a monthly STAR report. Create a possible procedure and order of steps to review a monthly STAR report. Describe the pages that compare the subject hotel to industry data and explain the value of this comparison. Describe the pages that compare the subject hotel to the comp set. What are all the various metrics that can be analyzed? Describe the response pages and the values of this information. Describe how a hotel that is performing well (beating their comp set) can use the STAR report to look for areas of improvement. Describe how a hotel that is significantly underperforming its comp set (being beaten) can use the STAR report to improve their performance.…
Which strategy involves a firm's using different marketing mix activities, such as product features and advertising, to help consumers perceive the product as being different and better than competing products? A. dual distribution B. market differentiation C. product differentiation D. market penetration E. full coverage marketing
Please paraphrase It is important that the supply management student recognize an important point about the sequence in the category management process: Few organizations have fully executed the more complex strategies found in Phases 3 and 4. This is because of a variety of factors including the relative complexity of higher-level strategies, the resources and commitment necessary to execute the strategy, the lack of a supply base optimization effort, and personnel who lack the skills and capabilities necessary for developing advanced sourcing strategies. However, those that successfully execute more sophisticated and comprehensive sourcing strategies should realize greater performance improvement over time.
You are the newly appointed marketing manager for First Choice Bank Limited, a local financial institution that offers a wide range offinancial services. Growth of the Bank’s 4C’s branded Credit Card portfolio have been declining for quite some time and recentexploratory research conducted by the company suggests that your 4C’s brand is no longer price competitive. From your study ofmarketing, you think that a reconsideration of the market segmentation used previously to better understand the target consumer mightbe the key to this dilemma. what is the target market ? what is the goal ? what will be your commnication strategy
You are the newly appointed marketing manager for First Choice Bank Limited, a local financial institution that offers a wide range offinancial services. Growth of the Bank’s 4C’s branded Credit Card portfolio have been declining for quite some time and recentexploratory research conducted by the company suggests that your 4C’s brand is no longer price competitive. From your study ofmarketing, you think that a reconsideration of the market segmentation used previously to better understand the target consumer mightbe the key to this dilemma. b. From your own investigation of an organization like yours, you discover that many marketers of Credit Cards in thoseorganization sharpen their marketing strategy by adopting a multivariate demographic segmentation (i.e., combining two or moredemographic variables) approach. Using examples, explain why and how such a segmentation approach might be used to informstrategy in attempting to resolve the sales decline Discussions on multivariate…

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