Talk about one of the externalities of the international marketing structure:

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
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Talk about one of the externalities of the international marketing structure:

1/ Cultural and social factors

2/ Political and legal environment

3/ Competitive environment

4/ Technological environment

 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing