The effects of social media marketing on customer satisfaction at KFC St. Vincent Ltd Objectives: To conduct a critical analysis of the - The impact of social media marketing on customer satisfaction at KFC St. Vincent. - Analyze the advantages and disadvantages associated with the application of social media marketing. - Make recommendations aimed at assisting KFC St. Vincent Ltd in leveraging social media marketing strategies to boost customer satisfaction. Statement of the problem: The COVID-19 epidemic has posed several issues that have had an impact on customer satisfaction. In the contemporary era of digitalization, it is vital to comprehend the profound influence of social media on customer satisfaction. The Significance of the Research: In the current business environment, this research aims to investigate the potential impact of intensifying marketing efforts on social media platforms on KFC consumer satisfaction, acquiring customers, and overall business success. what theory best explains what your research is trying to explain?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

The effects of social media marketing on customer satisfaction at KFC St. Vincent Ltd
Objectives: 
To conduct a critical analysis of the
-          The impact of social media marketing on customer satisfaction at KFC St. Vincent.
-          Analyze the advantages and disadvantages associated with the application of social media marketing.
-          Make recommendations aimed at assisting KFC St. Vincent Ltd in leveraging social media marketing strategies to boost customer satisfaction.
Statement of the problem: 
The COVID-19 epidemic has posed several issues that have had an impact on customer satisfaction. In the contemporary era of digitalization, it is vital to comprehend the profound influence of social media on customer satisfaction.
The Significance of the Research: 
In the current business environment, this research aims to investigate the potential impact of intensifying marketing efforts on social media platforms on KFC consumer satisfaction, acquiring customers, and overall business success. what theory best explains what your research is trying to explain?

Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning