The Federal Drug Administration (FDA) has established the following requirements relating to the ingredients labeling on food products: Labels must be placed on the product in a location most likely to be seen by the consumer. Labels must include quantity of and type of ingredients included in the food product. Labels must be printed in a specific font size ​ Regarding these requirements, which one of the following statements is correct? A.​ This is an example of marketing ethics as determined by a government regulator. ​ B. The primary objective of these requirements is to assist consumers with their recipes. ​ C. The primary objective of these requirements is to enhance competition in the marketplace. ​ D. The primary objective of these requirements is to make food packaging educational. E.​ This is an example of marketing ethics as determined by a private-interest group.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter12: Developing And Managing Products
Section12.1: Sriracha Heats Up The Hot Sauce Market
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The Federal Drug Administration (FDA) has established the following requirements relating to the ingredient labeling on food products: Labels must be placed on the product in a location most likely to be seen by the consumer. Labels must include quantity of and type of ingredients included in the food product. Labels must be printed in a specific font size ​ Regarding these requirements, which one of the following statements is correct? The Federal Drug Administration (FDA) has established the following requirements relating to the ingredients labeling on food products: Labels must be placed on the product in a location most likely to be seen by the consumer. Labels must include quantity of and type of ingredients included in the food product. Labels must be printed in a specific font size ​ Regarding these requirements, which one of the following statements is correct?

A.​ This is an example of marketing ethics as determined by a government regulator. ​

B. The primary objective of these requirements is to assist consumers with their recipes. ​

C. The primary objective of these requirements is to enhance competition in the marketplace. ​

D. The primary objective of these requirements is to make food packaging educational.

E.​ This is an example of marketing ethics as determined by a private-interest group.

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