Which of the following is not a criterion that must be met when evaluating segment attractiveness? a. Substantial b. Reachable c. Defined d. Responsive e. Profitable
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Which of the following is not a criterion that must be met when evaluating segment attractiveness? a. Substantial b. Reachable c. Defined d. Responsive e. Profitable |
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- Which of the following accurately describes the seven tactics (7Ts) of a market offering? a) Product, service, brand, price, incentives, communication, technology. b) Product, service, brand, price, incentives, technology, distribution. c) Product, service, brand, price, technology, communication, distribution. d) Product, service, brand, price, incentives, communication, distribution.Which of the following is a method for estimating a company's potential sales by identifying prospective customers it is not serving adequately? A) Gap analysis B) Market analysis C) Market projection D) Independent analysis E) Product displacementWhich of the following is NOT a criterion for a successful market segment? A. Similarity of individual customers within the segment. B. Accessible in terms of communication and distribution. C. Identifiable and measurable. D. Substantial in terms of size and profitability. E. Responsive to the efforts of the firm.
- Which of the following statements about marketing metrics is NOT correct? A) If the variance of consumer expenditures is relatively high, then share of wallet is better to measure loyalty than share of category requirement. B)Market share provides information about how sales are distributed among customers. C) Calculating market share and sales growth usually does not require individual customer data. D)Market share is calculated across buyers and non-buyers, whereas share of wallet is calculated only among actual buyers.A market segment that is large enough or profitable enough to serve is ________. A. accessible B. measurable C. profitable D. differentiable E. substantial10- Which of the following options is used by the innovation retailers to attract customers? a. Providing more customer service b. Offering low prices and low-customer service c. Opening new branches at convenient locations d. Stocking more expensive merchandise
- What kind of value proposition should we have for a new business? For (target customer) Who (statement of need or opportunity) The (retail business name) is a (product or service category) That (statement of key benefit) Unlike (primary competitive alternative) Our business (statement of primary differentiation) Is available (where)Mr.Abdul is a sales manager of Oman Foods Company. Which one of the following is the best reason that makes him continuously focus on reviewing and evaluating sales performance? a. To determine how many calls a salesperson makes b. To complete sales performance reviews c. To adjust with changing customer needs and modify strategic sales program d. To adapt pricing changesTrue or False: In general, in order to qualify as a viable segment, firms looks at each segment's size, stability, demonstrated desire and ability, and potential responsiveness to a firm’s marketing efforts to satisfy the segment’s needs.
- 'Volkswagen Group' background i. Brief history of the business in the report formatii. Current location(s), products/ services or industries in the report formatiii. List of competitors in the report formativ. Who is the current CEO, and the founder(s) of the business, and length of their tenure in the report formatFill in the following gaps without explanation. I need answers only. 1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities. 2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______. 3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments. 4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets. 5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______. 6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________. 7. The rate at which an innovative new product category…To help you collect the most useful data for your mar-keting plan, develop a three-column table: 1 In column 1, list the information you would ideallylike to have to fill holes in your marketing plan. 2 In column 2, identify the source for each bit of in-formation in column 1, such as doing an Internet search, talking to prospective customers, lookingat internal data, and so forth.3 In column 3, set a priority on information you willhave time to spend collecting by ranking each item: 1 = most important; 2 = next most impor-tant, and so forth.