The listing agreement compensates the firm and agent that bring the property to market as well as the firm and agent that brings the buyer. How does the choice to decline a buyers agent effect the cost to the seller? Explain how a seller-sub agent bringing a buyer differs for the buyer from choosing a buyers agent to represent you as a buyer. The sellers sub-agent has a fiduciary responsibility to what party? Why is the idea "I don't want to pay an agent to work in my interest as the buyer" is flawed in it's logic and understanding of the structure of the listing agreement.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The listing agreement compensates the firm
and agent that bring the property to market
as well as the firm and agent that brings the
buyer. How does the choice to decline a
buyers agent effect the cost to the seller?
Explain how a seller-sub agent bringing a
buyer differs for the buyer from choosing a
buyers agent to represent you as a buyer. The
sellers sub-agent has a fiduciary responsibility
to what party? Why is the idea "I don't want to
pay an agent to work in my interest as the
buyer" is flawed in it's logic and
understanding of the structure of the listing
agreement.
Transcribed Image Text:The listing agreement compensates the firm and agent that bring the property to market as well as the firm and agent that brings the buyer. How does the choice to decline a buyers agent effect the cost to the seller? Explain how a seller-sub agent bringing a buyer differs for the buyer from choosing a buyers agent to represent you as a buyer. The sellers sub-agent has a fiduciary responsibility to what party? Why is the idea "I don't want to pay an agent to work in my interest as the buyer" is flawed in it's logic and understanding of the structure of the listing agreement.
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