McNroe, Consumer Products Pvt Ltd. is a deodorant/ fragrance manufacturing and marketing comp The organization has plans to introduce a new soap brand in the market. Should McNroe adopt a low marketing level of segmentation? What other levels of segmentation do you think will be more appropriate for the company? Q1. What is the basis of segmentation? (700-1000 words) Q2. Prepare a Marketing Plan-4 P's (Product - Soap - What is the name of the soap? What price point price are you going to make it available? Promotion - How will you promote the product (which chan communication will you use) Place - What is your distribution strategy? (700-1000 words) TE

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