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- 37 Informative advertising help maintain customer relationships and keep customers thinking about the product. Select one: a. False. b. True.Question:::: If you were hired to design an integrated marketing campaign for a company, what would you recommend? Provide details for your chosen types of promotion tool. (Word Limit 500)17. Understanding the advertising response function helps marketers _______. a. multiply returns by constantly increasing the money spent on advertising b. achieve consumer loyalty regardless of the quality of the product or service c. use their advertising budgets wisely to reach their target market d. invest a large amount of money on advertising and promotion
- 5 simple tips to writing a successful classified ad explain in detail.3. An external communication that combines the look of an article with the focused message of an ad is a) a web page. b) a press release. c) a catalog. d) an advertorial.If Levi’s wants to get potential customers to stop buying jeans from Lee and Wrangler, it would use _____ advertising. a. informative b. persuasive c. reminder d. push e. pull
- If the goal of the promotion plan is to improve the image of the company or the industry, _____ may be used. Question 27 options: a) pioneering advertising b) comparative advertising c) competitive advertising d) institutional advertisingRogain was the first branded prescription drug to be directly targeted to males with early signs of balding. Rather than go through a traditional ad channel, the firm made the decision to aim the ads directly at the consumer, prompting the consumer to ask his doctor for a prescription. This is an example of using a ___________ promotional channel strategy. a. push b. pull c. IMC d. None of the above34- The paid, non-personal form of the marketing communication that aims to increase retail sales in a short period is called _________ a. Sales promotion b. Personal selling c. Retail advertising d. Public relation
- Which promotional tool provides immediate feedback? a. Sales promotion b. Advertising c. Personal selling d. PublicityIn advertising, ______ is the measure of how many times the average person in the target market is exposed to the message. a. media points b. frequency c. impact d. reach What is digital marketing? a. Connecting and communicating directly with targeted consumers using media like TV and radio b. Promoting a business and its products over the internet using tools that drive traffic, leads, and sales c. Using traditional media like magazines to promote products, people, ideas, and activities d. Using the Internet to build premium offers and build and maintain strong local community relationsHow to advertise a classified ads site? Word count = 120 Please write in your own words