The purpose of this assignment is to develop the learners’ ability to discuss strategies, advantages and disadvantages of customer relationship marketing (CRM) in managing a business.

Understanding Management (MindTap Course List)
10th Edition
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Richard L. Daft, Dorothy Marcic
Chapter9: Managing Human Resources And Diversity
Section: Chapter Questions
Problem 4AL
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PURPOSE

 

The purpose of this assignment is to develop the learners’ ability to discuss strategies, advantages and disadvantages of customer relationship marketing (CRM) in managing a business.

 

REQUIREMENT

 

Assume that you are the general manager of a luxury retail company in Malaysia, for examples Burberry, Prada, and Coach. Prepare a report to assess the need for customer relationship marketing (CRM) by highlighting its advantages and disadvantages to the business

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