- The report should reflect the current external and internal marketing environment and propose a relationship marketing plan. - The report should cover two main areas: First, current situation analysis: this analysis is a useful technique for understanding the company’s strengths and weaknesses, and for identifying both the opportunities open to it and the threats it faces. The purpose of this section is to answer a number of questions such as: How can you (i.e., the company you have chosen) use your strengths to take advantage of your biggest opportunities? How can you use your strengths to overcome your biggest threats? What can you do to reduce or eliminate your weaknesses to make the most of the opportunities available? How can you minimize your weaknesses, so that you are better positioned to overcome your threats? When performing this analysis, the most careful attention should be paid to the main issues and considerations that affect your relationship marketing strategy. Critical thinking and in-depth analysis are key to this section (i.e., current situation analysis), Second: Relationship marketing strategy. The main task is to create a new relationship marketing stagey to attract new customers to the chosen firm and improve customer loyalty. In other words, you need to propose customer acquisition & retention strategies for the chosen company. These strategies need to be creative, realistic and well justified. - You are expected to use marketing-related theories, concepts, models and/or frameworks you have encountered in your studies. The report has an academic purpose and must reflect your learning. Please remember to reference your sources (even for well-known and frequently-used models etc.). - Use a formal report structure with table of contents, page and section numbers, labels and titles for diagrams and tables, etc. for primark
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- The report should reflect the current external and internal
- The report should cover two main areas: First, current situation analysis: this analysis is a useful technique for understanding the company’s strengths and weaknesses, and for identifying both the opportunities open to it and the threats it faces. The purpose of this section is to answer a number of questions such as: How can you (i.e., the company you have chosen) use your strengths to take advantage of your biggest opportunities? How can you use your strengths to overcome your biggest threats? What can you do to reduce or eliminate your weaknesses to make the most of the opportunities available? How can you minimize your weaknesses, so that you are better positioned to overcome your threats? When performing this analysis, the most careful attention should be paid to the main issues and considerations that affect your relationship marketing strategy. Critical thinking and in-depth analysis are key to this section (i.e., current situation analysis), Second: Relationship marketing strategy. The main task is to create a new relationship marketing stagey to attract new customers to the chosen firm and improve customer loyalty. In other words, you need to propose customer acquisition & retention strategies for the chosen company. These strategies need to be creative, realistic and well justified.
- You are expected to use marketing-related theories, concepts, models and/or frameworks you have encountered in your studies. The report has an academic purpose and must reflect your learning. Please remember to reference your sources (even for well-known and frequently-used models etc.).
- Use a formal report structure with table of contents, page and section numbers, labels and titles for diagrams and tables, etc. for primark
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