The supply chain manager seeks a better way to forecast the demand for door hinges and believes that the demand is related to advertising expenditures. The following are sales and advertising data for the past 5 months: Month Sales (Thousands of Units) Advertising (Thousands of $) 1 264 2.5 2 116 1.3 3 165 1.4 4 101 1.0 5 209 2.0 The company will spend $1,750 next month on advertising for the product. Use linear regression to develop an equation and a forecast for this product.
The supply chain manager seeks a better way to forecast the demand for door hinges and believes that the demand is related to advertising expenditures. The following are sales and advertising data for the past 5 months: Month Sales (Thousands of Units) Advertising (Thousands of $) 1 264 2.5 2 116 1.3 3 165 1.4 4 101 1.0 5 209 2.0 The company will spend $1,750 next month on advertising for the product. Use linear regression to develop an equation and a forecast for this product.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter13: Regression And Forecasting Models
Section13.6: Moving Averages Models
Problem 22P: The file P13_22.xlsx contains total monthly U.S. retail sales data. While holding out the final six...
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Month | Sales (Thousands of Units) | Advertising (Thousands of $) |
1 | 264 | 2.5 |
2 | 116 | 1.3 |
3 | 165 | 1.4 |
4 | 101 | 1.0 |
5 | 209 | 2.0 |
The company will spend $1,750 next month on advertising for the product. Use linear regression to develop an equation and a forecast for this product.
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