The supply chain manager seeks a better way to forecast the demand for door hinges and believes that the demand is related to advertising expenditures. The following are sales and advertising data for the past 5 months: Month Sales (Thousands of Units) Advertising (Thousands of $) 1 264 2.5 2 116 1.3 3 165 1.4 4 101 1.0 5 209 2.0 The company will spend $1,750 next month on advertising for the product. Use linear regression to develop an equation and a forecast for this product.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter13: Regression And Forecasting Models
Section13.6: Moving Averages Models
Problem 22P: The file P13_22.xlsx contains total monthly U.S. retail sales data. While holding out the final six...
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The supply chain manager seeks a better way to forecast the demand for door hinges and believes that the demand is related to advertising expenditures. The following are sales and advertising data for the past 5 months:

Month Sales (Thousands of Units) Advertising (Thousands of $)
1 264 2.5
2 116 1.3
3 165 1.4
4 101 1.0
5 209 2.0

The company will spend $1,750 next month on advertising for the product. Use linear regression to develop an equation and a forecast for this product.

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