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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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6 b
In segmenting the market, an anti-bullying campaign is interested in
targeting the midstream audience for the first year and then moving
on to the downstream audience in year 2 of the campaign. Which of
the two priority audiences do you think is most effective to
segment? Why?
Transcribed Image Text:In segmenting the market, an anti-bullying campaign is interested in targeting the midstream audience for the first year and then moving on to the downstream audience in year 2 of the campaign. Which of the two priority audiences do you think is most effective to segment? Why?
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