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The written objective “to introduce 12 new computers to the market” is missing which recommended criterion?   A. It does not focus on a single result.   B. It is not specific.   C. It is not measurable.   D. It has no target date.   E. none of these

The written objective “to introduce 12 new computers to the market” is missing which recommended criterion?   A. It does not focus on a single result.   B. It is not specific.   C. It is not measurable.   D. It has no target date.   E. none of these

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The written objective “to introduce 12 new computers to the market” is missing which recommended criterion?
  A.
It does not focus on a single result.
  B.
It is not specific.
  C.
It is not measurable.
  D.
It has no target date.
  E.
none of these
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