True or false ,a company website represents the integrated platform that supports all other promotional and retail activities. true or false ,The first step in the advertising process is setting the conditions for participation
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True or false ,a company website represents the integrated platform that supports all other promotional and retail activities.
true or false ,The first step in the advertising process is setting the conditions for participation
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- Advertising and Integrated Marketing Communications. Identify messages that you have seen or heard from several companies. Are the companies being consistent with their messages across the markets they are targeting? What factors are causing the media landscape to change? How can you maximize the reach of the promotional mix on a limited budget (that is, how can you get the most exposure for a minimal investment)?٣٧((( ___________ strategy is used by a company when it targets to sell its products in multiple markets and positions itself as a company offering high quality and innovative products with high customer responsiveness. Select one: a. Low-cost focus b. Cost leadership c. Differentiation d. Differentiation focusIt refers to the factor or consideration exhibited by a company, service, product or brand as the reason that one product or service is different from and better than the others and that enables it to stand out from competitors.
- Crowdsourcing affects new product development by: Group of answer choices: A) providing a controlled, exciting environment for the development of new product ideas. B) being a secretive process that helps to firm collect new ideas that other firms haven't seen. C) providing the company with ideas from a great many sources, including consumers. D) allowing inventors of novel technical products a way to promote their ideas.A new tropical fruit juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of tropical fruit juice for the eight weeks are shown in the two-way table below. Media Marketing strategy Convenience Quality Price Television 492, 630, 559, 447, 480, 624, 547, 444 464, 559, 759, 558, 528, 670, 534, 657 678, 628, 591, 633, 684, 761, 691, 549 Social Media 464, 559, 759, 558, 528, 670, 534, 657 710, 650, 705, 653, 577, 837, 629, 799 705, 585, 527, 499, 515, 566, 710, 547 Newspaper 690, 650, 705, 653, 577, 825, 629, 799 577, 616, 708, 486, 480, 652, 585, 538 803, 583, 825, 597, 813, 564, 708, 615 At the 0.05 level of significance, is there an interaction…An entrepreneur is looking to open a restaurant in a town with only one other restaurant. The incumbent restaurant is very successful with high profits. Which of the following business strategies are most likely to allow the entrepreneur to start a profitable restaurant? Select all that apply. A) Offer the most popular dish served by the incumbent restaurant. B) Open the restaurant location near the incumbent restaurant. C) Use new technology and business practices to cut variable costs lower than the incumbent restaurant. D) Specialize in a type of cuisine not served by other restaurants in the region. E) Set prices lower than the incumbent restaurant to capture market share.
- Manage Your Health, Inc. (MYH) is a Fortune 500 company that provides a variety of healthcare services across the globe. MYH has more than 20,000 full-time employees and more than 5,000 part-time employees. MYH recently updated its strategic plan; key goals include reducing internal costs, increasing cross-selling of products, and exploiting new Web-based technologies to help employees, customers, and suppliers work together to improve the development and delivery of healthcare products and services Top management have been selected Mr. Tony Prince as the project manager for the Recreation and Wellness Intranet Project. The schedule goal is six months, and the budget is $200,000. Tony has previous project management and systems analysis experience within the company, and he is an avid sports enthusiast. Tony was starting to put the project team together. He knew he would have to develop a survey to solicit input from all employees about the new system and make sure it was…Bevan’s Cycles, a chain of bike shops that were early adopters of an online business model, are trying to improve customer satisfaction from bike purchases. To do so, they are considering setting up a ‘fitting service’ to help customers get the perfect fit on their bikes, thus reducing bicycles returned. The way the service would operate is that customers will book a session with a ‘fitting expert’. This will involve the customer coming into the shop where they will be filmed riding a stationary bike (like you get at the gym) and then the film will be analysed by a computer system to give them the perfect fitting bike. At each bike shop, this will entail a fixed cost for installing the computer system for analysing each customer and a marginal cost for training each member of staff. The head office sets a budget of £10,000 if 2 members of staff are trained, and for the bigger stores £12,000 if 3 members of staff are trained. The total expense for this must be incurred in a single year.…Research various codes of ethics in marketing research. Explain how the codes of ethics support conscious capitalism. Why might someone prioritize ethics in services marketing?
- Q 1.identify how big Is the compliance market. Research the global market size and the growth expected. Q2. Which areas in compliance are growing Q3. Check which companies provide compliance and which industries they are catering to Q4 which services they are providing like cargo screening, entity screening,kyc environment social governance ,vessel screening,risk Q5.cknclusion - how companies are identifying their market and what drives product differentiation -- technology, product, service etcSwanson innovations, a small research and developments firm produces 16.5 times as many patents per employee as large fires. Which strategy for competitive advantage is the entrepreneur demonstrating? a. integrity and responsibility b. customer focus c. quality performance d. innovation e. niche market Typed and correct answer please. I ll rateYour firm has a new strategy that will make its established product obsolete. However, it will take a year before you are ready to implement the new strategy. If you announce your plan in advance, profits will disappear because many customers will delay purchase until the new product is released. If you don't announce the new plan, customers will continue to buy the established product, but others may end up not doing business with you in the long run. What would you decide to do?
