Unpaid posts on social media handles is a great way to acquire new customers, because: Algorithms for social media websites, like Facebook, prioritize posts from businesses over posts from friends Impressions for posts on social media websites is very high, since most customers have accounts on the websites, and log in almost everyday Social media posts can be shared. This increases impressions, and consequently helps acquire many new customers None of the other statements are correct. Unpaid posts on social media handles receive very limited impressions, and thus, are not a great way to acquire new customers.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Unpaid posts on social media handles is a great way to acquire new customers, because:
Algorithms for social media websites, like Facebook, prioritize posts from businesses over posts from friends
Impressions for posts on social media websites is very high, since most customers have accounts on the
websites, and log in almost everyday
Social media posts can be shared. This increases impressions, and consequently helps acquire many new
customers
None of the other statements are correct. Unpaid posts on social media handles receive very limited
impressions, and thus, are not a great way to acquire new customers.
Transcribed Image Text:Unpaid posts on social media handles is a great way to acquire new customers, because: Algorithms for social media websites, like Facebook, prioritize posts from businesses over posts from friends Impressions for posts on social media websites is very high, since most customers have accounts on the websites, and log in almost everyday Social media posts can be shared. This increases impressions, and consequently helps acquire many new customers None of the other statements are correct. Unpaid posts on social media handles receive very limited impressions, and thus, are not a great way to acquire new customers.
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