Vineeta has tendency to favour information that supports her existing beliefs and ignore information that contradicts those beliefs. This is a case of a. Anchoring bias b. Escalation of commitment c. Favouritism d. Confirmation bias
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- After watching an advertisement for an athlete's foot treatment with a famous professional football player who suffered from this same difficulty, Bill formed a simple belief that this treatment was effective. This is an example of simple beliefs based on a. explanations from an endorsement b. Elaboration c. affective debate d. the truth effectA study purportedly conducted by James Vicary teaches us what about the power of subliminal perception and its effect on advertising? a. Subliminal advertising can profoundly affect a consumer’s decision- making process. b. Subliminal advertising affects a consumer’s decision-making process but only when it involves comfort foods such as popcorn and soda. c. Subliminal advertising is effective on those who believe in the power of the unconscious. d. Subliminal advertising was never supported, since Vicary ultimately admitted that he never truly conducted such a study.“User attitude towards Facebook advertising” Dependent variable:user attitude Independent variables will be credibility, informativeness, entertainment, interactive and relevance. why the 5 Independent variables(IV) is important? and explain reason for each IV。
- What is true about Facial Recognition Algorithms? (MC) A. Facial Recognition algorithms are biased and often uneven in how they treat facial data. B. Facial Recognition is more accurate than fingerprinting. C. Facial Recognition algorithms are irrelevant to any kind of identification or classification analysis. D. Facial Recognition algorithms are poor and totally inaccurateThe purpose of qualitative research is to _______________________________.a) Establish causal relationships in a natural context.b) Describe participants' attitudes on a five-point scale ranging from strongly negative(1) to strongly positive (5)c) Promote a deep, holistic understanding of a phenomenon of interest.d) Interview and observe participants to confirm theoretical propositionsPlease answer all of them I will leave a comment and a like. please im begging yoi ! QUESTION 23 ________ research is a nonscientific investigation. It is a method of gathering data that does not follow the scientific method and is typically subjective and exploratory. A. Content Analysis B. Academic Research C. Informal Research D. Formal Research QUESTION 24 ________is the extent to which a survey, test or measuring procedure yields the same results on repeated trials. A. Reliability B. Accuracy C. Validity D. Credibility QUESTION 25 The target of communications in Advertising is called a________ A. Market B. Public C. Bull’s-eye D. Audience QUESTION 26 A key INITIAL flaw in the Candyland research was that: A. The firm did not initially speak to members of the primary public B. The firm thought the colors…
- 16. Excessive media use and loneliness often go hand in hand. True Falseplease answer answer marked maybe wrong... pls tell correct answer to get a upvote from meLO1: Knowledge: identify the use of public opinion in communicationLO2: Knowledge: defining the special character of public opinionLO3: Understanding: explaining the meaning, basis, and definition of public opinionLO4: Application: applying the relationship between data use and public opinion inCommunication 4. Mention, Explain and Give Examples of Triadic Oriented Schemes in Attitude-Based Components of Measuring Image Through Public Opinion (Relate to LO 2, LO 3, LO4)
- write a note of the following. Add examples for each of them, with SPECIFIC AND ACCURATE examples a)How can we use Biological understandings to maximize our digital advertising output? b) By Jonah Berger, what does Activating emotion mean?, elaborate with respect to positive and negative emotion.Suppose AT&T showed a gay couple using its cellservice plan or P&G showed a gay couple usingone of its laundry products in ads on networktelevision. Is a backlash by those who do not acceptthe gay community a likely response? How are suchconsumers likely to respond? Why?A department store enlists you to increase its ad rate conversions. You examine its audience segmentation and see that it has never surveyed its customers about their big five personality model dimensions. What do you propose to help the department store increase its ad rate conversions? A) You propose that the department store survey all of its employees to find out what their big five personality traits are. You average their scores to create the ideal consumer persona and encourage the store to target their ads to that persona. B) You propose to implement your personality analytics platform into the company’s ad campaigns. Consumers are drawn to brands with the opposite personality dimensions because opposites attract, and those consumers are more likely to respond to the ads. C) You propose to incorporate a personality survey into the next ad campaign to capitalize on the BuzzFeed phenomenon and because consumers like to answer questions about themselves. D) You propose to…