We talk about the power of word of mouth among our customers—how do you use it to your advantage as a small entrepreneurial marketer? State and discuss two (2) ways in which you would use word of mouth as an advertising tool.
We talk about the power of word of mouth among our customers—how do you use it to your advantage as a small entrepreneurial marketer? State and discuss two (2) ways in which you would use word of mouth as an advertising tool.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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We talk about the power of word of mouth among our customers—how do you use it to
your advantage as a small entrepreneurial marketer? State and discuss two (2) ways in
which you would use word of mouth as an advertising tool.
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