Discuss the four strategies/ alternatives under the Ansoff's Strategic Opportunity Matrix which matches products (new or existing) to markets (new or existing) and provide real life examples to support your answers. Also, play the video on "Jeff Bezos explains Amazon's Competitive Advantage" As a marketing student, please address the following questions: (1) According to Jeff Bezos, what are Amazon’s competitive advantages over its competitors? (2) This interview was conducted in 2010. Are the competitive advantages that Mr. Bezos mentions still relevant for the company today? (3) What is the experience of Amazon with the Kindle? When Amazon started, its initial competition was with Barnes and Noble: what happened and where is Barnes and Noble now? Is Barnes and Noble still a market leader? Why? (4) What strategy (in the Ansoff's Strategic Opportunity Matrix) did Amazon adopt in the beginning (1995-2005)? In 2010? Which strategy (in the Ansoff's Strategic Opportunity Matrix) has Amazon been adopting in the last 5 years and in the present? Explain your reasoning.
Discuss the four strategies/ alternatives under the Ansoff's Strategic Opportunity Matrix which matches products (new or existing) to markets (new or existing) and provide real life examples to support your answers.
Also, play the video on "Jeff Bezos explains Amazon's Competitive Advantage" As a marketing student, please address the following questions:
(1) According to Jeff Bezos, what are Amazon’s competitive advantages over its competitors?
(2) This interview was conducted in 2010. Are the competitive advantages that Mr. Bezos mentions still relevant for the company today?
(3) What is the experience of Amazon with the Kindle? When Amazon started, its initial competition was with Barnes and Noble: what happened and where is Barnes and Noble now? Is Barnes and Noble still a market leader? Why?
(4) What strategy (in the Ansoff's Strategic Opportunity Matrix) did Amazon adopt in the beginning (1995-2005)? In 2010? Which strategy (in the Ansoff's Strategic Opportunity Matrix) has Amazon been adopting in the last 5 years and in the present? Explain your reasoning.
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