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What are the different variables in market segmentation is used by Kenny Rogers Roasters?
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- What other market segmentation can you suggest to Kenny Rogers Roasters? Explain your answer.12- The market which is divided based on “income scale and family size of customers” is an example of _________. a. Behavioural segmentation b. Psychographic segmentation c. Demographic segmentation d. Geographic segmentationWhat is segmentation bases (variables)?
- Snowy Mountains, a snowboard manufacturer in Japan, makes customized snowboards for snowboarding enthusiasts. The demand for snowboards peaks during the winter months. The company advertises more aggressively and sells most of their snowboards around this time. Which market segmentation approach does Snowy Mountains use? A) gender segmentation B) psychographic segmentation C) occasion segmentation D) geographic segmentation E) age and life-cycle segmentationWhich market segmentation approach is Hugo Boss most likely to use? A. user status segmentation B. lifestyle segmentation C. user rate segmentation D. occasion segmentationVinceShoe is a company who sells leather shoes. If you are the owner of VinceShoe, how will you segment your market according to the different type of segmentation? 1. Demographic Segmentation 2. Pshychographic Segmentation 3. Geographic Segmentation 4. Behavioral Segmentation
- 1. What is market segment? Explain any 2 segmentation methods.Identify the key segments of relevance for the brand using all segmentation approaches. Justify the segments that you would target. Determine the positioning strategy for the brand for selected target segments and using the 7Ps framework and a model of your choice, make 2 recommendations for the brand. Explain your thinking via the use of the model.Chapter 12 discusses the VALS psychographic segmentation scheme. Which of the VALS segmentsare most likely to subscribe to meal kit plans? Whichof the VALS segments is least likely to subscribe tomeal kit plans? Justify your responses.
- Kelvin analyzes customer desire and how they use products in his cosmetics store to better serve them by using which of the following? Select one: A. Behavioural segmentation B. Psychographic segmentation C. Geographic segmentation D. Demographic segmentationDoes the product or brand perform better than the alternatives on the key set of evaluative criteria used by this segment?The process of evaluating each market segments attractiveness and selecting one or few is known as: A)Target marketing B)Target distribution C)Market positioning D)Market segmentation
