Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
What are the major concerns about the content of
commercial messages targeting children?
Expert Solution
Step 1
Advertising targeting children affects the children directly. It causes changes in the behaviors of children. The commercial messages are pointing out the children by marketing strategy, creation strategy and media strategy. These types of advertisements will create more sales for the company. But the children have to bear the losses created by these commercial messages. In many countries, advertisements and commercial messages directed to the children are banned.
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