What changes would you make if you were in control of the iTunes store's database administration? Which methods of forecasting would you suggest employing predictive analytics for in order to ascertain which musical acts and films will have the biggest number of ticket sales in the next year?

What changes would you make if you were in control of the iTunes store's database administration? Which methods of forecasting would you suggest employing predictive analytics for in order to ascertain which musical acts and films will have the biggest number of ticket sales in the next year?

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter14: Pricing Strategies

Section14.2: Forecasting Demand

Problem 1LO

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Leveraging special tenchniques in analyzing historical data to predict future trends. Forecasting covers the methods and types of forecasting and their application to case studies.

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