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What factors influence customers' preferences for certain product categories or industries?
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- What factors contribute to consumers' decisions to switch from one product or brand to another?Select three everyday products and show how these different products might be aimed toward different market segments. Explain how the marketing mix different for each segment.What are the differences between industrial vs. Consumer generalized goods?
- What is the difference between product markets and generic markets? Provide example for each.What are the examples of products that consumers hold erroneous perceptions about? Can you trace how these errant perceptions came about?How does Marketing strategy vary according to the level of involvement associated with the product?
- What is a consumer product? Describe the characteristics of each type of consumer product and give examples of each.Please tell me how marketers screen ideas to find appropriate product ideas during product development. What does it mean that a product is a good “fit” for a company?Why is a marketer experience important in taking decisions about the product portfolio despite having tools that can help him?