There is a growing acceptance in the use of models in mainstream marketing planning. Although there are obvious limitations to all models used in a practical way, they form a good basis for planning. One of the most used being the Product life cycle (PLC) model. A. Discuss the concept of PLC. B. What are the advantages and disadvantages of using the PLC model?
There is a growing acceptance in the use of models in mainstream marketing planning. Although there are obvious limitations to all models used in a practical way, they form a good basis for planning. One of the most used being the Product life cycle (PLC) model. A. Discuss the concept of PLC. B. What are the advantages and disadvantages of using the PLC model?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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There is a growing acceptance in the use of models in mainstream marketing
planning. Although there are obvious limitations to all models used in a practical way,
they form a good basis for planning. One of the most used being the Product life cycle
(PLC) model.
A. Discuss the concept of PLC.
B. What are the advantages and disadvantages of using the PLC model?
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