What is the difference between ethnocentrism and unconscious bias? Might the two concepts also appear to be the same within some people? Explain.

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter13: Managing Diversity
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What is the difference between ethnocentrism and unconscious bias? Might the two concepts also appear to be the same within some people? Explain.

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Biases exist in every society and it affects the way people perceive their surrounding. The term bias refers to the scenario under which unequal weight is given towards an idea or object by an individual or a group of people. Biases are often considered as unfair because it doesn't allow individuals to think from a rational decision perspective. 

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