What is the marketing objective or purpose for the following marketing tools? 1. Buzz Marketing 2. Product Placement 3. Advertorial

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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What is the marketing objective or purpose for the following marketing tools?

1. Buzz Marketing

2. Product Placement

3. Advertorial

4. Gateway Marketing

5. Subliminal Advertising

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