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What is the marketing objective or purpose for the following marketing tools?
1. Buzz Marketing
2. Product Placement
3. Advertorial
4. Gateway Marketing
5. Subliminal Advertising
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- 1) All of the following are accurate descriptions of modern marketing EXCEPT which one? A) Marketing is the creation of value for customers. B) Selling and advertising are marketing tools. C) Marketing involves satisfying customers' needs. D) Marketing should be used by for-profit organizations only.WHAT IS THE MAIN TASK OF MARKETING? a. CREATING CUSTOMER VALUE b. ADVERTISING c. SEGMENTATION d. PROMOTION e. POSITIONINGWhat is the definition of marketing?Single choice. a. a philosophy that stresses customer satisfaction b. planning sales campaigns c. advertising and promotion activities d. selling
- You advise a large beverage manufacturer. Make sure your marketing strategy discusses and describes ways to increase the company's online presence. Before publishing, thoroughly test all pages.Marketing concepts and marketing managers article to support each of the marketing concept: 1Product profitablility models 2Strategies to engage shareholders in new product development 3Evaluate marketing mix alternatives 4Internal/External risks associated wiht new product development Provide a brief explanation of why each article was chosen and what specific advice it offers to the Marketing Managers Can you do this separately for each article as well as provide the full reference for the article thanksWhat were the top 3 associations that SFA led to in the minds of customers concerning the salesperson? A. Satisfaction with the salesperson, information, and product knowledge B. Trust in the salesperson, market knowledge, and responsiveness C. Professionalism, information, and market knowledge D. Information, understanding and anticipating needs, and decision making
- A. Briefly outline and explain what your understanding of marketing is? B. Suggest three (3) reason why companies engage in marketing. C. Briefly outline four (4) benefits of marketing to a company? Provide examples to justify your responses to each question.An automobile dealership sells cars to an insurance company for use as fleet vehicles for the company’s insurance agents. This is an example of what type of marketing? a. business marketing b. consumer marketing c. guerrilla marketingWhich of the following is a key consideration when implementing a marketing plan? a. Determine the appropriate marketing mix core linkage. b. Review the balanced scorecard. c. Perform a marketing audit d. Link responsibility with authority.
- The purpose of marketing communications is to do all of the following, except: Select one: a. Remind b. Inform c. Persuade d. IntroduceWhich one of the following is a form of direct marketing? a. Blog b. You Tube c. Websites d. EmailWhich of these prove that marketing is a system? a. Marketing activities follow a process. b. Marketing decisions affect and are being affected by the environment. c. Marketing is the same as selling. d. Marketing is a science and an art.