What is the optimal way for brands to utilize social media in the feedback loop of the communication model? What must brands do to ensure this feedback loop does not damage their brand equity? Also, what social media tools are a “must”? Where does a brand "draw-the-line" in selecting social media tools and execution of social media presence?

What is the optimal way for brands to utilize social media in the feedback loop of the communication model? What must brands do to ensure this feedback loop does not damage their brand equity? Also, what social media tools are a “must”? Where does a brand "draw-the-line" in selecting social media tools and execution of social media presence?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 2DYMP

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